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Macrotrends

Future Of Food & Beverage

... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...

Future Of Entertainment

... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...

Dollars And Sense

... their unique position, both in life and in history. Financial services need to approach today’s (and tomorrow’s) young adults through not only the lens of youth but also that of their respective generations in order to reach them in resonant ways. For instance, not all 28-year-olds are saving up to buy a house; instead, they may be saving up to quit a job and travel the world. On top of this, they are highly aware of their longevity; with the prospect of living into their 90s, they need to be ...

MEtail

... an enhanced chance to become licensable talent and monetize their work and taste. Posting content and building online clout is becoming an increasingly valuable commodity, as evidenced by brands tapping influential pinners, Instagrammers, Vine stars, and other social media users to create collections or post on their behalf. With digital platforms and an audience, young people are extending their MEtail inclinations into the social space in order to make money and make a name for themselves ...

First Glocals

... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...

Mind The Gap

... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...

Purposeful Pop

... Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.Instead of merely being entertaining, popular culture today has become more purposeful, providing young people with both a meaningful message and a platform to facilitate change. More than just passive content for youth to view with eyes glazed over, popular culture has become impactful content for young people to consume to open their eyes—on the state of the ...

Culture Spotlight On Australia

... fashion/style among women.Which of the following, if any, are true for you?Select all that apply. Men in my country have become more focused on their fashion/style in recent years | Women in my country have become more focused on their fashion/style in recent years 57% of Trendsetters in Australia shop online at least once a week.ONLINE VERSUS IN-STORE PURCHASES IN AUSTRALIAThe majority of youth in Australia (69%) prefer to shop for shoes in-store rather than online, and this is especially true ...

Culture Spotlight On Turkey

... -34.61% of Turkish youth are more likely to watch scripted TV shows than reality TV shows.In Turkey, nearly 3 in 5 young people watch TV shows from other countries, led by those aged 30-34 (71%) and women (61%).65% of youth in Turkey would rather have higher quality clothing but few items than lower quality clothing and more of it.IN-STORE SHOPPING IN TURKEYTurkish youth prefer to shop for most apparel/accessories in-store, rather than online. To wit, 68% prefer to shop for shoes in-store, 64 ...