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Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

The Shape Of Belonging: A Map To Modern Community

... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...

MEtail

... an enhanced chance to become licensable talent and monetize their work and taste. Posting content and building online clout is becoming an increasingly valuable commodity, as evidenced by brands tapping influential pinners, Instagrammers, Vine stars, and other social media users to create collections or post on their behalf. With digital platforms and an audience, young people are extending their MEtail inclinations into the social space in order to make money and make a name for themselves ...

Dollars And Sense

... their unique position, both in life and in history. Financial services need to approach today’s (and tomorrow’s) young adults through not only the lens of youth but also that of their respective generations in order to reach them in resonant ways. For instance, not all 28-year-olds are saving up to buy a house; instead, they may be saving up to quit a job and travel the world. On top of this, they are highly aware of their longevity; with the prospect of living into their 90s, they need to be ...

First Glocals

... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

Tricks Of The Trade-Off

... bad/negatives that come with the good. In particular, young consumers are experiencing a strong push and pull between their increased digital adoption and their longing to preserve humanity, the individual benefits of innovation and their desire for community, their adoption of technology and their need to give up personal privacy in return, and their use of solutions that save them time, but limit their discovery.While young consumers ultimately believe that innovations are more beneficial than ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

Digital Trends

... and chatting may take place over Google Hangouts, Skype, or companies’ own videoconference systems. Some companies have gone as far as to create real-time virtual competitions; for example, by challenging staffers to find the funniest YouTube videos as fast as they can and share with the group. As young generations grow accustomed to the work-from-anywhere lifestyle, we expect the online socialization trend to catch on across workplaces worldwide. GIF MOVIE DIGESTSIt’s no secret that young Web ...

Mind The Gap

... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...