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Macrotrends

Gut Check

... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

Tricks Of The Trade-Off

... bad/negatives that come with the good. In particular, young consumers are experiencing a strong push and pull between their increased digital adoption and their longing to preserve humanity, the individual benefits of innovation and their desire for community, their adoption of technology and their need to give up personal privacy in return, and their use of solutions that save them time, but limit their discovery.While young consumers ultimately believe that innovations are more beneficial than ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

Humanology

... people’s need to be seen, heard, and cared for. With this mindset, popular culture is seeing a rise in entertainment about A.I. devices and humanoids, demonstrating young people’s desire to see more of these technologies, whether on screen or in real life (see Future Of Entertainment). With this knowledge, brands should consider using chatbots that are emotive and personable as opposed to bots that feel like one is having a robotic online interaction. In the same way a brand has to have a “personality ...

Future Of Food & Beverage

... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...

Global Y Dream

... professions. Such options weren’t as available in their parents’ time when job stability was the goal and working for conglomerates was more common. For GYs, life isn’t only what happens outside the office—rather, work is a part of life. Around the globe, 50% of Ys want a lively work environment with fun coworkers. Keeping employees energized is important at Taobao, a Chinese online retailer akin to Amazon, where even its package distribution room reflects the company’s kung fu flair. SnapPea, a China ...

Future Of Entertainment

... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...

Purposeful Pop

... Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.Instead of merely being entertaining, popular culture today has become more purposeful, providing young people with both a meaningful message and a platform to facilitate change. More than just passive content for youth to view with eyes glazed over, popular culture has become impactful content for young people to consume to open their eyes—on the state of the ...