387 results for 'global'
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Macrotrends

Buy Not

... impact of overconsumption, its message has since expanded to also highlight global income inequality. Buy Nothing groups in more than 60 countries have organized anti-consumption demonstrations, such as protest caroling and “zombie walks” in malls. Now, somewhat ironically, brands and marketers are also starting to join the movement by either sitting out the retail frenzy or finding ways to leverage the hyper-consumerism for social good. EVERLANE used to speak out against Black Friday by shutting ...

Demo Real

... involvement (see CHANGEables).I once joined a Countryside Alliance march through London to raise awareness of the challenges facing farmers. I think it is important for underrepresented groups to make their feelings known in Westminster.OSCAR, 25, UK Young people’s interest in taking activism offline is fueled by their online activities, as their in-person actions give them something to share with their followers. They are connected to a more diverse and global body of peers than previous ...

Flair and Balanced

... through its partners—including NPR, CNN, USA TODAY, Huffington Post, PBS NewsHour, MSN, and Axel Springer.Quartz is a digitally-native news outlet, born in 2012, for business people in the new global economy. It embraces creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. Quartz boasts five million unique monthly visitors, 40% of whom are outside the United States, and 60% of whom access the site on mobile ...

Good Vibes

... they can. They seek to spread Good Vibes because they truly believe they stand to improve society and inspire people to have a more hopeful outlook; 82% of youth in the U.S. and 71% in the UK even consider it a personal responsibility to promote kindness and positivity in the world. This focus has become particularly evident in recent years through global movements like “pay it forward” and “random acts of kindness,” as well as through heightened visibility of the Pope, the Dalai Lama and the ...

CHANGEables

... year, and sometimes more than once a year, an issue will spread like wildfire on social media and find it has hundreds of thousands of new, young supporters around the world, for a time. Global youth so greatly value togetherness and being part of the group that they can get swept up in joining a cause or movement because it helps them feel connected to their peers. In this way, social movements have become “meme-ified,” treated as disposable cultural touchpoints that are only top of mind for a ...

Realistic Optimism

... unfamiliar feeling of despondency, they are finding ways to retain the optimism that is so characteristic of youth.About half of UK and U.S. youth (54% and 48%, respectively) have lost faith in humanity. Their collective despair doesn’t mean they are giving up on the possibility of change and a brighter future; interestingly, their outlook remains positive. Rather than sit back and watch the world unravel further, the dismal global atmosphere is driving them to look beyond the surface regarding matters ...

Marketing Tips

... Use the following directives and examples as guidelines for applying the overarching concept of love to inspire and engage global youth. One’s love life used to be a personal topic, but today it’s become part of the cultural conversation, largely influenced by global youth’s inherent openness and social tendencies. With more frequent discussions around dating, relationships, and sex, it’s never been more relevant for brands to participate in the dialogue, too. Yet, as 55% of global youth ...

The One

... ideal product match; they’re able to both pick from what’s nearby on store shelves and even explore across the world given their digital access. In today’s crowded marketplace, it’s harder than ever for brands to earn a steady place in young people’s lives, but those that understand how to create a meaningful relationship and sustain it will benefit from highly passionate, loyal young consumers. To that end, already one in five global youth say they go out of their way to tell others about their ...

Show Me Love

... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...

Break It UP

... well.More than a third of global youth (36%) say divorce is inevitable.REALISTIC ABOUT RELATIONSHIPSWhile young adults are optimistic about finding love, they are also realistic, recognizing that love can fade and people change. Most global youth (60%) think they will fall in love several times in their life and more than eight in 10 acknowledge that there is always some level of disappointment in a relationship. This is presumably why many young people, especially men, wish they didn’t have to commit ...