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Music

... satellite), and illegal downloads are also common ways young adults get their music. Trendsetters are far more likely than the general population of youth to get music through paid streaming services, purchasing CDs and records, live events, music discovery apps, and satellite radio, showing how passionate they are for this entertainment medium.In which of the following ways, if any, do you get music?Please select all that apply. Stream music for free | Music videos | Radio (not satellite ...

Planning Travel

... toiletries | Read reviews/talk to people who have been to the destination I'm going to | Download maps/travel apps | Buy new shoes | Schedule activities/restaurant reservations (e.g., group tour) | Get/download new entertainment (e.g., books, movies, podcasts) | Create an itinerary | Buy new accessories | Plan petcare | Exchange currency | Get a beauty/grooming treatment | Workout/train | Go on a diet | Have my mail stopped/held | Buy a mobile data roaming plan ...

Game Changers U.S. Fan Segmentation

... around sports | I have dated someone that I met through sports | Social aspects of sports are more important to me than the game/events themselves SPORTS & TECHTechnology plays a key role in modern fans' engagement with sports. While Super Fans are the most likely to have apps for sports news or related to the teams they follow on their phone, about a quarter of Social Fans and Casual Fans do so as well, showing that fans are invested enough in sports to give up precious phone storage to have ...

Technology

... | Video chatting (e.g., FaceTime, Skype) | Social media (E.g., Facebook, Snapchat) | Emojis | Messenger Apps (e.g., WhatsApp, Kik) | Email | Sign language Parents of young children, who likely don’t yet have access to or the ability to communicate via devices, primarily speak to their kids face-to-face, with about one in 10 parents communicating with their kids aged five and younger through sign language. Parents of older kids (those aged 13 to 17), on the other hand, are far more likely to use ...

Shopping and Technology

... would be interested in using self-service checkout in stores to expedite the payment process. Many young adults also like to pay on their mobile devices via apps such as Venmo or mobile wallet services such as Apple Pay and Android Pay. Trendsetters are more likely than youth overall to use many different payment methods when shopping. Which of the following, if any, have you ever done/used or are you interested in doing/using when shopping in general?Please select all that apply. Using ...

Brands & Marketing

... prefer these types of communication channels the most, especially in the U.S.In which of the following ways, if any, would you want to hear from brands?Please select all that apply. Social media | Email | Text | Mail | Notifications | Phone call | Newsletter | Chat apps | None of the above PLATFORMS TO HEAR FROM BRANDSWhen hearing from a brand specifically on a social media platform, Facebook is the top choice among youth in general and Trendsetters; 76% of U.S. Trendsetters and 69% of ...

Shopping

... /décor for his/her room/space | Technology for himself/herself | Family vehicles | Apps | Technology for the family | Household furniture/décor | My clothing | Household appliances Not surprisingly, as kids grow up and become more vocal and opinionated, they have a greater influence on their parents’ purchase decisions. They influence their parent’s decisions on everything from where to go on family vacations, to what in-home entertainment to purchase, to what furniture their parents should ...

Gen Z Tech and Social Media

... to friends and family via text messaging, email, and instant messaging services. Many also use video and chat apps, with 13- to 17-year-olds, whose social lives blossom in their teen years, being more likely than their younger counterparts to engage in nearly all of these communication-related activities. What activities do you do regularly (at least once a week) on your mobile phone and/or tablet?Zs who own a cell phone/tablet Text message | Check email | Use an IM/messenger service ...

Entertainment Landscape

... albums/songs | Movie tickets | TV show/series (DVD, download, or rent) | Devices used to consume media (e.g., Xbox, big screen TV, headphones) | Books/reading apps | Live event tickets (e.g., concerts, plays) | Cable TV | Apps/in-app purchases | DVR | Magazines | Celebrity merchandise | Nothing STREAMING OVERVIEWIn a typical week, young adults—especially men—stream videos via YouTube more so than through any other platform, with UK youth being even more likely than ...