Shared Interests With Friends Dec 01, 2017 ... social media | Through family members | In my local community | Through my significant other | Playing sports/exercising | In a random situation (e.g., on a plane, in a rideshare) | At events (e.g., concert, sporting event) | On gaming platforms (e.g., Xbox Live) | Volunteering | Traveling | At bars/clubs | On dating apps | At brand-sponsored events | Other way(s) ...
Shopping In-Store Versus Online Sep 25, 2016 ... ;Young adults are craving heightened in-store experiences. Given their love of food, 37% of those in the U.S. and 30% of those in the UK want to see more food and beverage kiosks and cafés in stores, and many want stores to provide designated areas where they can hang out and relax. Youth also want stores to have more roaming salespeople that they can pay directly rather than having to wait in line at the register. From a tech perspective, they are also interested in apps that provide in ...
Music Nov 22, 2016 ... satellite), and illegal downloads are also common ways young adults get their music. Trendsetters are far more likely than the general population of youth to get music through paid streaming services, purchasing CDs and records, live events, music discovery apps, and satellite radio, showing how passionate they are for this entertainment medium.In which of the following ways, if any, do you get music?Please select all that apply. Stream music for free | Music videos | Radio (not satellite ...
Game Changers U.S. Fan Segmentation Mar 12, 2017 ... around sports | I have dated someone that I met through sports | Social aspects of sports are more important to me than the game/events themselves SPORTS & TECHTechnology plays a key role in modern fans' engagement with sports. While Super Fans are the most likely to have apps for sports news or related to the teams they follow on their phone, about a quarter of Social Fans and Casual Fans do so as well, showing that fans are invested enough in sports to give up precious phone storage to have ...
Brands & Marketing Nov 20, 2017 ... prefer these types of communication channels the most, especially in the U.S.In which of the following ways, if any, would you want to hear from brands?Please select all that apply. Social media | Email | Text | Mail | Notifications | Phone call | Newsletter | Chat apps | None of the above PLATFORMS TO HEAR FROM BRANDSWhen hearing from a brand specifically on a social media platform, Facebook is the top choice among youth in general and Trendsetters; 76% of U.S. Trendsetters and 69% of ...
Shopping and Technology Sep 26, 2016 ... would be interested in using self-service checkout in stores to expedite the payment process. Many young adults also like to pay on their mobile devices via apps such as Venmo or mobile wallet services such as Apple Pay and Android Pay. Trendsetters are more likely than youth overall to use many different payment methods when shopping. Which of the following, if any, have you ever done/used or are you interested in doing/using when shopping in general?Please select all that apply. Using ...
Technology Jun 26, 2016 ... | Video chatting (e.g., FaceTime, Skype) | Social media (E.g., Facebook, Snapchat) | Emojis | Messenger Apps (e.g., WhatsApp, Kik) | Email | Sign language Parents of young children, who likely don’t yet have access to or the ability to communicate via devices, primarily speak to their kids face-to-face, with about one in 10 parents communicating with their kids aged five and younger through sign language. Parents of older kids (those aged 13 to 17), on the other hand, are far more likely to use ...
Shopping Jun 29, 2016 ... /décor for his/her room/space | Technology for himself/herself | Family vehicles | Apps | Technology for the family | Household furniture/décor | My clothing | Household appliances Not surprisingly, as kids grow up and become more vocal and opinionated, they have a greater influence on their parents’ purchase decisions. They influence their parent’s decisions on everything from where to go on family vacations, to what in-home entertainment to purchase, to what furniture their parents should ...
Gen Z Tech and Social Media Jun 22, 2015 communication gen z technology mobile social media ... to friends and family via text messaging, email, and instant messaging services. Many also use video and chat apps, with 13- to 17-year-olds, whose social lives blossom in their teen years, being more likely than their younger counterparts to engage in nearly all of these communication-related activities. What activities do you do regularly (at least once a week) on your mobile phone and/or tablet?Zs who own a cell phone/tablet Text message | Check email | Use an IM/messenger service ...
Spending Behaviors & Attitudes Aug 27, 2017 ... /furniture | Streaming services | Food delivery services (e.g., Blue Apron, Seamless, GrubHub, Fresh Direct) | Apps/in-app purchases | Nothing Nothing | Clothing | Electronics | Alcohol (Base: Those 21+ In The U.S. And 18+ In The UK/AUS) | Groceries | Pet-related items (Base: Those Who Have A Pet) | Gifts | Car | Event tickets | Education/career advancement | Health food/drinks | Beauty/grooming products | Shoes | Accessories (not including watches) | Travel | Rent/mortgage ...