400 results for '"events"'
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Macrotrends

Data Mine

... level of trust from the brands and companies they engage with. Although they’re willing to share information, it doesn’t mean they’re offering it up on a silver platter—they don’t believe there’s anything they can do personally that will prevent such events from occurring, so instead they’re looking to the brands they share it with to protect them. Young consumers are willing to hand over their information to a trustworthy brand if it will beget them personalized offerings, increased ...

Off-Roading

... financial independence, essentially guaranteeing an unconventionally early retirement. In sum, this generation’s economic reality has effectively shuffled the deck of potential life events, and Ys are responding by proactively taking advantage of opportunities as they arise (rather than holding out for a perfect, conventional unfolding of their individual narratives). This outlook especially applies to Ys’ unprecedented approach to relationships and family. They are happy to heed financial ...

State Of The Art

... even change the messages in real time to fit events in pop culture, global politics, and market activity—will be made even stronger with creative algorithms that will be taught to identify and serve up exactly what will pique consumer interest, more so than targeted ads do now. This is especially exciting from a visual marketing standpoint, as brands would be able to more readily harness the increased capabilities for image distribution by individual viewers. For instance if two different ...

Global Y Dream

... comfortably, forge rich relationships, and amass a trove of diverse experiences, all of which trump material possessions. Events and adventures that they can share on social networks are a currency that matters more than dollars and cents. BRAND-AID Ys around the world may be paring down the amount of stuff they own, but at the same time, they are stepping up in their roles as consumers. They want their purchasing decisions to help them realize their ideals—happiness, connectedness, eco-consciousness ...

What's In Store

... , hang out, connect, and learn without feeling pressured to buy.As with traditional community centers, young people want spaces that not only let them relax and meet new people but that also provide classes and programs that help them become better, smarter people. Think about what events you can provide to fulfill their goal of self-improvement. Young shoppers' sense of feeling welcome in a store is impacted by how freely they feel they can make themselves at home. Think about how to ...

Social Studies

... the social media parlance. Starbucks’ #strawsome, #treatreceipt, and #pickmeup hashtags have been noted for generating conversation on the Starbucks fan page. LEVERAGE USERS' DATA TO DELIVER PERSONALIZED CONTENTMentos’ Fresh News app allowed Facebook users to create personalized, satirical news reports, presented by three program anchors, about their own life events and their friends’ news, too. Users simply logged into the app via Facebook Connect, whereupon the platform aggregated content from ...

Identity Theft

... are at the bottom of the priority list. You can maintain your friendships, but you may not do as much as you did before becoming a parent. You have to make time for romance in your relationship almost like a scheduled event.MARITA, 35, ALMy work makes me feel like the old me. Going on a date with my husband is important, and we don't do that enough. Events with our friends help us stay connected to the old us—weddings etc., where we can be free.SARAH, 30, NYROMANTIC OBSTACLESWhile Gen Y ...

Break It UP

... love, moving in together, getting married, and having children—and when it comes time to split, sharing that part of the story is as much a community affair as was the rest. Friends also provide a gentle buffer to make it easier to attend the same parties and events as an ex-love. Today, when couples part ways, they are less likely than in years past to see the relationship as time lost. Women, who felt the ticking of their biological clock, would have been particularly likely to regret having lost ...

The Path

... Young people today have a different perception of what it means to be an adult and are adapting traditional milestones to meet their preferences.Today’s youth are entering adulthood with a somewhat neo-traditional perspective. While, for the most part, their desired life path is similar to that of previous generations, they are shifting the timeline of events to better meet their own unique wants and needs, often delaying particular markers. For some, certain milestones are irrelevant, as they ...

ReLuxe

... transformation. ACTION ITEMSLuxury is inclusive. Create one-of-a-kind experiences that friends can go in on together, thus lightening the financial load while allowing them to commune with others. Even brands without physical spaces to host events can sponsor them or unite with partners (for instance, Airbnb) to offer creative outlets and spaces.Luxury is social. Balance exclusivity with accessibility by fully leveraging social media to build relationships with consumers and foster their brand affinity ...