396 results for '"experiences"'
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Macrotrends

Fear Factors

... income inequality/poverty (39%). UK Zs are also stressed about their future stability, with four in 10 worrying about income inequality/poverty (41%) and the job market/unemployment (36%). Because of their experiences growing up during an economic downturn, this young generation tends to desire a stable career and be conservative with their money. To ease their concerns, brands across all categories can give them a sense of security and stability when it comes to their products, services, and ...

The Optimization Generation

... considered a good thing, but now it’s seen as cumbersome. To that end, 78% of youth say they’ve become more strategic about how they spend their time in the past few years, and 76% say the same about their money. That’s not to say that they’re miserly. Young people are eager to spend on products and experiences—but only ones that offer the best return on investment. Moving forward, marketers that tap into this mindset will be better poised to earn the loyalty of the budding Optimization Generation. Now ...

Opportunity Knocks

... anticipate moving to a new location 5 times in their lifetime.MAKING THE MOVEYoung people today are very open to new experiences and opportunities. Half of U.S. and UK Trendsetters would be willing to move to a new location even if they didn't know many people/anyone in the area. Another two in five say they would be willing to move to a new location even if they knew very little about the area. Women are more likely than men to be open to this type of change.Which of the following, if any, are true for ...

The Malevolution

... challenge and assist each other in personal growth. The group provides the support, tools, and experiences men need to build deeper connections accelerate personal development.Hims A grooming intervention from his sister inspired serial entrepreneur Andrew Dudum to address what he saw as a deficiency in the men’s personal care space with his startup, Hims. Being compared to a Goop for men, the company offers men easier access to prescriptions and medical advice through its health-related articles and ...

The Real Story

... ). YouTube or social media influencers are the epitome of ‘real-people’ programming. The bond audiences make with the creators (and vice versa) is fundamentally about the shared experiences they’ve journeyed together. So it’s no surprise to us the popularity of real stories with Gen Z. It’s been thriving on our channel since day one through docu-follows, reality shows like Cheerleaders and scripted pieces like Royal Crush that are set in today’s landscape. T.J. MARCHETTI, CMO, AWESOMENESS TVMarketers ...

Fauxsumerism

... , and in social feeds is considered a valid and enjoyable use of downtime. Because there are so many new pathways to product discovery, users are increasingly inclined to indulge in voyeuristic shopping experiences. The increased importance of taste plays a major part in this behavior. Before, the only way an individual could demonstrate their appreciation of a product or their allegiance to a brand was to purchase and sport it. But now, individuals can achieve the same end by simply storing ...

New Morals

... aware of the dangers of taking it too seriously (see Well Intentioned), and they will shy away from brands that take healthiness to an extreme. In that sense, kale brands should embrace being introduced into martinis and sprinkled with cheese in chip form. Brands that show they understand that Ys want enjoyable experiences as well as healthy options are able to capture a greater share of the youth market, from those who put wellness top of mind every day to those who are simply aiming to improve ...

Would You(th) Care For A Cause?

... actions (especially as a consumer) have contributed to a larger, positive change. What’s more, Ys also seek out brands that provide elevated experiences, which they perceive as a luxury.RECOMMENDATION: Ys, who already like to buy into change and are more likely to report consumer activist tendencies, will be even more excited to purchase from a brand when its cause-related products and services are positioned as elevated, or even as a luxury.TOP 5 CAUSES/ISSUES FOR BRANDS TO TAKE A STAND ON What five ...

Future Of Fashion & Retail

... rewarding consumers who wear their clothes, spotting true outliers to established style trends and targeting their products and services to these people, and even setting up immersive experiences where consumers trade data for merch. With the rise of crypto and new, frictionless ways to demonstrate purchasing power, data is showing promise as a future means of making transactions.LOOMIA Brooklyn-based fashion tech startup LOOMIA is developing material technology that collects data related ...

Venture Consumers

... their support, but also to feel instrumental to the ideation process. These new investors aren’t seeking high returns and dividends for their contributions. What they want, instead, are exclusive products and experiences; status and recognition; and reassurance that they’ve contributed to something important, innovative, ethical, and progressive. We’re seeing this new mindset exert itself through the unprecedented success of the crowdfund model, first introduced to Ys through social micro-lending ...