802 results for '"gen z"'
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Macrotrends

The Path

... ” altogether. The following milestones are ordered according to respondents’ overall preferences, which reflect their new perspective on what it means to be an adult: Go To College Today’s teens still plan to go to college, despite the expense and the media’s focus on the “no college” movement. In fact, only 16% of 14- to 18-year-olds say they don’t want to attend college or are undecided, whereas two-thirds of teen Zs (66%) feel you need a college degree in order to be successful. They still view this ...

Video Game Time

... basketball, football, baseball, soccer, or any physical sport for that matter. Their game is eSports, competitive video gaming watched by a growing audience of young people, including 61% of young adults in the U.S. and 55% in the UK, as well as 72% of Trendsetters in both countries. Just as Gen Xers took extreme sports to prominence in the 1990s, fueled the launch of the X Games, and found themselves dreaming of becoming the next professional skateboarder, younger Gen Ys and especially Gen Zs are ...

Peer Improvement

... work on their physical health from the inside out and their self-confidence from the outside in, and enhance many other areas that impact the journey toward becoming a better version of oneself. For Gen Ys, the shift toward peer improvement aligns with the wellness movement they sparked, and this evolution of peer pressure is more fitting for Gen Zs, who are more likely to forego the intense rebellion typical of the teenage years as a characteristically risk averse cohort. Seven in 10 young people ...

BrandCon

... serve a role as mentors for consumers by creating educational events that can benefit attendees personally and professionally. We foresee Gen Zs being especially drawn to such experiences, as they're focused on getting ahead in their professional lives from a young age (see ProPlay). Moreover, as Zs are reconsidering the value of college/university, they will likely turn to brands to offer them unofficial forms of education. One 16-year-old female in our qualitative research expressed interest in ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

ROI (Return On Image)

... Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement. While previous generations found satisfaction by living in the moment, Ys and Zs take pleasure not just in the experience at hand but also in the act of documenting it. Chronicling life is a priority, with nearly half of Mainstream respondents and 64% of Trendsetters saying that it’s important to have a record of an event. Now, new social media behaviors are emerging as a result of this ...

Nesting & Resting

... expensive cities by sharing the rent—the bedroom is often the focus since it’s usually the one area they can truly personalize. To wit, 73% of youth and 82% of Trendsetters say their home is a good reflection of who they are. Social media also plays a role in making a living space one’s own, particularly for younger Ys and teen Zs, since images of colorful shelfies, curated cacti, or a custom refurbished bar cart all offer ample ROI in the form of positive feedback from friends and followers.I ...

Soundscape

... WeChat to send voice notes to my friends and family. Compared to cold text, voice notes are full of emotions. SHUYI, 22, CHINAVoice messaging apps are attractive because certain emotions are understood better through sound compared to seeing written words on the screen. MARIKA, 19, ITALYVoice messaging apps are leading the resurgence of audio communication as Ys and Zs are adopting them at rapid pace—in fact, 4 in 10 respondents in this study say they like to send voice messages through IM/chat apps ...

Retail 2.0: Shopping As A Live Event

... jump in China (57%) and France (48%). Unsurprisingly, women in the U.S. appreciate the browsing experience even more than men do (47% of U.S. women versus 37% U.S. of men), and Trendsetters are even more likely to see shopping as an experience all on its own: 61% in the U.S. and 52% in the UK browse without plans to buy.Ys and Zs crave the social nature of shopping and value unique experiences that deepen their relationship to the brand and their peers (see Shop Talk). The explosion of pop-up shops ...

Mind the Store

... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...