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Macrotrends

Job Search Party

... feeds from friends that have shared them; 29% of global Trendsetters have posted about a job opportunity at their company on their personal social media account(s), and youth in the U.S. are even more likely to, with 35% of U.S. Trendsetters having done so. Youth are also scrolling through their feeds on professional platforms like LinkedIn to see what their connections are up to, much like they scroll through social media feeds on Facebook or Instagram. Along with coming across jobs posted by ...

Numbers Game

... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...

Know It Alls

... sense of identity. This shift is becoming more pronounced as young people seek to be well-rounded, as 71% of UK Trendsetters and 68% in the U.S. strive for. Among other contributing factors, global connectivity has led to a need to be able to relate to more people than ever, and a greater diversity of people specifically, thus requiring that young people have a wider breadth of knowledge. The push to be knowledgeable about a vast and hypothetically infinite pool of topics leads to continual learning ...

Data Mine

... % of U.S. Trendsetters and 16% in the UK are willing to give up some personal security for increased convenience, too. Young people will submit to background checks to qualify for Global Entry at airports or CLEAR at baseball stadiums. This is a notable shift from the past, wherein consumers were willing to pay to try to protect their privacy, whereas now they're willing to pay to give over their data when it provides them with convenience. In the future, as the rewards, such as greater relevancy ...

Reality Bites

... everything from 3D- and 4D-viewing to augmented reality. The most buzzed about medium of late is virtual reality, an old concept that’s seeing a renaissance across consumer categories, with companies using it to do everything from enhance in-store retail experiences to address global and social issues while garnering Super Bowl-sized audiences in the process. But while VR is garnering much attention in the media, in its current iteration, it remains more of a marketing fad than the next big thing in ...

Z Marketing Tips

... create a better world. Ask for their opinions, give them confidence, and invite them to effect change from a young age. Realizing that few female superhero toys exist, UK company Arklu, which sells the Lottie doll, held a global competition asking girls to draw their ideal superhero outfit. The Brave Girls Alliance voted on submissions, and the brand brought a concept to life. Designed by a six-year-old from Ohio, the “Super Lottie” outfit is now available for purchase, encouraging Zs’ feelings of ...

Demo Real

... involvement (see CHANGEables).I once joined a Countryside Alliance march through London to raise awareness of the challenges facing farmers. I think it is important for underrepresented groups to make their feelings known in Westminster.OSCAR, 25, UK Young people’s interest in taking activism offline is fueled by their online activities, as their in-person actions give them something to share with their followers. They are connected to a more diverse and global body of peers than previous ...

Digital Wellbeing Movement

... world say that games are important to their lives (see Global Gaming Trends). McGonigal asserts that the principles of gaming can have promising, real-world impacts, such as players experiencing confidence, inspiration, and motivation that they might only experience in the gaming world.Juxtaposing young people’s love of gaming and the industry’s rampant success is the pressure it is facing from consumers who are experiencing the negative effects of gaming. Cases of young gamers becoming addicted to ...

Future Of Travel, Transportation, & Infrastructure

... technology. The Smart Panda Buses have been sold in over 200 cities in China and an additional 500 cities around the world.Siemens Combino LRV The global technology company Siemens haslaunched the first autonomous light rail system, the Siemens Combino LRV. The tram is equipped with cameras, radar, and lidar systems that will feed data into the vehicle’s “brain” while algorithms will identify hazards and determine appropriate responses, such as stopping for pedestrians and other vehicles. The LRV is ...

ProPlay

... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...