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Macrotrends

Green Rush

... marijuana users that optimizes matches according to consumption practices. Currently, it is only available for users who reside in states where pot is legal or that have medical marijuana laws.TOURISMBud and Breakfast is a P2P home rental platform, similar to Airbnb, which offers accommodations in locales where marijuana is legal, including Colorado, Washington, Jamaica, and Uruguay. The company hopes to make marijuana tourism akin to that of wine, with travelers visiting cannabis destinations much in ...

Universal Invite

... , per Ys’ requests for more racially representative symbols. With combinations of emoji, they’re able to depict thoughts and sentences in a fully pictorial “language.” To meet growing demand, social network Emojicate lets users communicate via digital characters exclusively, as will the forthcoming service Emoj.li. Likewise, messaging app Line has quickly spread internationally—85% of its users are outside its home base of Japan—due to its emphasis on globally inclusive digital stickers. DANCE ...

Mixed Emotions

... anxiety, canceling plans with friends to stay home and watch Netflix, and even foregoing a salad to enjoy a burrito instead have helped young people gain awareness, identify with others, and feel more comfortable with their own state of wellbeing. Niche meme accounts are growing too as young people share a kind of visual journal entry to followers who are often strangers as a way to share their emotions. Normalization has continued offline, too. Public consciousness is growing, and it’s become ...

Life Skills

... alternative curriculums and extracurricular activities that many public schools can no longer be relied upon to provide. The school system has largely become tailored to training students as test takers, first and foremost. And though areas like Home Economics, Shop, and the Arts are starting to make a comeback in affluent communities, in most of the U.S. they are increasingly being dropped. At the same time, many Zs are struggling unprecedentedly with issues of time management. Assuming adult attitudes ...

Top Takeaways for Digital Marketers

... favorite football team, Bradford City, play in the final at Wembley last year, David Bowers posted to Facebook that if he received a million likes, his wife would allow him to purchase the expensive flight from their home base of Australia. Football Club sponsor Chevrolet learned of Bowers’ quest and promptly promoted the post—which received 1.7 million likes. Though Bowers had met his goal, and implicitly won his wife’s permission, Chevrolet nonetheless financed the voyage and gave Bowers a Chevrolet ...

Culture Spotlight On China

... , immigrants or students studying abroad sending products back home, main player fueling grey market for China’s online luxury goods. Shanzhai: Designer who redesigns a popular fashion item to create a similar, counterfeit item; they run all their business through social media. Tuhao: Someone who became rich overnight; they like to show off their wealth with blingy purchases and extravagance. Sheng Nv: Term meaning “left-over,” as it’s culturally expected of women to marry by 27, and if they don’t, they ...

Debranded

... logo, features a host of multi-function, design-it-yourself and color-it-in items, and offers a collection of imprints including tech accessories (like iPhone button stickers), jewelry, home items, and more. #signaturezigzagVeering away from Kate Spade’s more traditional logo, Saturday instead identifies itself with a trademark zigzag print. Fans are encouraged to share Instagram pics of how they’ve made the print their own, via the hashtag #signaturezigzag.fun + boldFun and bold prints that pop ...

Global Music Trends

... with Sonos to produce a series of Spirit Houses to create hype for their latest album, Humanz. The houses, which popped up in Brooklyn, Berlin, and Amsterdam, were replicas of the band’s virtual characters’ home from their song, “Saturnz Barz (Spirit House).” Visitors could hang in the lounge from the video and interact with physical installations and projections throughout three different rooms. The experience also utilized Sonos’ PLAYBASE stereos as they bumped some of the Gorillaz’s ...

How Can I Help You?

... digital-first youth to physically get out of their home, mix with the people in their communities, and feel like a part of society. However, consumers want their interactions with customer service people to feel organic and helpful, not overwhelming and pressure-filled. They want the interaction to be on their terms, especially as the purpose of their trip could be to get in and out as quickly as possible. A 17-year-old female in our focus group said, “I think [customer service should] be ...