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Macrotrends

Brand Mentorships

... , which reflects a commitment to community.Young people are champions of bottom-up leadership. Show consumers that your brand is open to reverse mentorship by publicly acknowledging how you’ve grown and learned from smaller partners.  - Stores With Local Love - National retailers are recognizing the importance of emphasizing their involvement in the local community. They are bringing in elements that make local shoppers feel at home and elevating attention to artists, designers, and chefs ...

BrandCon

... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...

Life Skills

... alternative curriculums and extracurricular activities that many public schools can no longer be relied upon to provide. The school system has largely become tailored to training students as test takers, first and foremost. And though areas like Home Economics, Shop, and the Arts are starting to make a comeback in affluent communities, in most of the U.S. they are increasingly being dropped. At the same time, many Zs are struggling unprecedentedly with issues of time management. Assuming adult attitudes ...

Debranded

... logo, features a host of multi-function, design-it-yourself and color-it-in items, and offers a collection of imprints including tech accessories (like iPhone button stickers), jewelry, home items, and more. #signaturezigzagVeering away from Kate Spade’s more traditional logo, Saturday instead identifies itself with a trademark zigzag print. Fans are encouraged to share Instagram pics of how they’ve made the print their own, via the hashtag #signaturezigzag.fun + boldFun and bold prints that pop ...

Shop Talk

... shop together for items that are intended to elevate future social experiences—as they look to Go Big Or Go Home with their social calendars, they shop for clothes, accessories, props, and more to Dress To Thrill and take their plans to the next level, and thereby view shopping as part of the overall experience.Shopping Online Vs. In-StoreDespite the perception that brick-and-mortar retail is dying, three of the four generations in the U.S. prefer to shop in-store rather than online: 64% of ...

Future Of Entertainment

... as a character, highlighting people’s need to understand the future of the technology. Sandra A seven-episode podcast drama, Sandra revolves around Helen (Alia Shawkat) as she begins a new job at Orbital Teledynamics, whose primary product is a smart speaker device called Sandra. The audio series capitalizes on the prevalent anxiety centered around the privacy infringement of virtual assistant devices such as the Amazon Alexa and Google Home.  Altered Carbon Netflix thriller Altered Carbon ...

Mixed Emotions

... anxiety, canceling plans with friends to stay home and watch Netflix, and even foregoing a salad to enjoy a burrito instead have helped young people gain awareness, identify with others, and feel more comfortable with their own state of wellbeing. Niche meme accounts are growing too as young people share a kind of visual journal entry to followers who are often strangers as a way to share their emotions. Normalization has continued offline, too. Public consciousness is growing, and it’s become ...

Active-ists

... they face internally with team captains sporting rainbow armbands, while the soccer league and some UK rugby teams have been participating in the Rainbow Laces campaign, an initiative to fight homophobia, biphobia, and transphobia in sports. Premier League team Liverpool FC produced and promoted a documentary about the experience of centre back Dejan Lovren as a young refugee from his home country, the former Yugoslavia in the early 1990s, despite his own mother’s cautions ...

Z Marketing Tips

... recognize what’s necessary to be successful. As a highly self-sufficient generation, they have the tools to teach themselves a variety of skills, such as coding, financial literacy, and home repair. While these subjects are rarely taught in school, Zs are taking it upon themselves to learn this information for their own benefit. They also look to brands to help them get ahead. Be a resource with how-to’s, activities, and classes that help young people acquire the habits and talents that are necessary to ...

Culture Spotlight On China

... , immigrants or students studying abroad sending products back home, main player fueling grey market for China’s online luxury goods. Shanzhai: Designer who redesigns a popular fashion item to create a similar, counterfeit item; they run all their business through social media. Tuhao: Someone who became rich overnight; they like to show off their wealth with blingy purchases and extravagance. Sheng Nv: Term meaning “left-over,” as it’s culturally expected of women to marry by 27, and if they don’t, they ...