377 results for '"money"'
Filter by:

Macrotrends

Innovation Halo

... judging it based on its ability to constantly improve and evolve. Just as being an eco-friendly brand drew consumer attention in the 2000s and stole customers from brands that failed to offer this benefit, the same is now true of brands that embrace sustained innovation to create a culture of consumer loyalty. If a brand hasn't shown that it's growing and doing things differently lately, young people will quickly shift their attention and money elsewhere. In fact, two-thirds of youth (66% in the UK ...

POP Marketing

... partnership at hand, as Tina Fey notably did in a 2007 episode of 30 Rock, in which she looks directly into the camera to ask “Can we have our money now?” after halfheartedly plugging a Verizon phone. In the years since, creators’ efforts to make peace with integrated sponsorships have become even more seamless, and brands stand to benefit. Companies and products have been developed into characters that operate fully in the plot; they’ve fueled season- and movie-long gags that give a knowing wink to ...

What's In Store

... , mundane, and often frustrating; shopping in stores can be transformative, exciting, and immersive. Whereas in the past so-called “retail therapy” referred to the pleasure of buying things and spending money, now it refers to the beneficial experience of being in a store that can offer some escape from hectic day-to-day life, regardless of whether a purchase is involved (see Fauxsumerism).The backlash to online shopping comes along with the growing realization among young people that spending so much ...

Global Fashion & Style Trends

... their money on products that offer a dual internal and external ROI. Rossi & Rei The story behind what consumers buy is proving to be just as important as the purchase itself. Clothing startup Rossi & Rei embraces this notion and partners directly with artisans from some of the world’s most prestigious luxury manufacturers to produce made-to-order garments that ship directly from the artisan’s workshop, effectively eliminating warehouse stockpiling and excess waste while imbuing each ...

Control Center

... -versed in the language and practice of self-care, embracing and spending money on everything from diet and exercise to therapy and meditation. To take control of their often chaotic lives, they want to maximize their time at home and create a space that's optimized for their needs. Technology is the through-line for much of this at-home optimization. Everything from mattresses and toothbrushes to vacuums and air quality monitors offer opportunities to set a baseline and granularly measure improvement ...

Control Center 21+

... -versed in the language and practice of self-care, embracing and spending money on everything from diet and exercise to therapy and meditation. To take control of their often chaotic lives, they want to maximize their time at home and create a space that's optimized for their needs. Technology is the through-line for much of this at-home optimization. Everything from mattresses and toothbrushes to vacuums and air quality monitors offer opportunities to set a baseline and granularly measure improvement ...

Personal Best

... having excess products that don't necessarily meet one's needs; young consumers have grown tired of having a medicine cabinet or vanity filled with products they don't use because they aren't the best for them individually. They'd rather have fewer, better items that they know are worth their money and will provide the most benefits. As we found in our Ages & Stages report, 65% of young people in the U.S. would rather pay more for higher quality items but have fewer of them, and this preference ...

Feedback Loop

... ideation competitions in which they give input about submissions they receive would help young people recognize how they’re doing and how to improve. Zs will go through life wanting to frequently be told where they stand. This presents brands with a valuable opportunity to utilize the wealth of data they have about customers to provide helpful feedback in the form of measurement. As this generation grows older, we foresee them wanting regular and long-term updates from brands about the amount of money ...

Build Your Own Career

... opportunity to see new things from a different perspective and allow you to really understand what you're passionate about.  I started a career right out of college for the amount of money that I was going to be paid, even though I didn't love the career.  Now, I am more interested in work that I am passionate about and willing to take a pay cut to do it.MYRA, 33, U.S.Rather than taking offense to the “job hopper” stereotype commonly given to their generation, young workers today are embracing ...

The Future Of Experiential Retail

... concept of experiential retail. I shop in store if I know I have the money for something a bit more expensive and definitely new in terms of style. I shop online when I need something quick or generic that I know I can get shipped quickly. In store is more of an experience and journey whereas online is about quickness and ease of access.BRANDON, 29, CAIn an ideal world, brands could easily incorporate both frictionless AND experiential concepts into their online and offline retail strategies. Brands ...