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Digital Brands

... , while trendsetters are seeking out both entertainment and inspirational content from their favorite brands. What would you most like to see from your favorite brands online? Online coupons | A loyalty or rewards programs | Daily deals | Latest news and products | Consumer reviews | Contest, polls, and quizzes | How-to videos and articles | Rewards and recognition | Exclusive access to new products | Useful app | Up-to-date news and information | Entertaining videos and shorts | Inspiring ...

Digital My Social Life

... | Helps me be creative | Helps me stay informed about what's going on in the world | Reflects my personality | Helps me feel connected with my favorite celebrities | I feel like I'm missing something if I'm not on this platform/ app | Helps me share what's going on in my life | Makes me feel like my personal information is safe | Keeps me up to date with my friends' lives | Stresses me out Thoughts on Favorite Social Sites With Twitter, I'm able to read a wide array of new sources and get news ...

Consumed Path

... A quantitative overview of the modern consumer journey, from discovery to purchaseDISCOVERYWhich of the following statements best describe how often you seek out information online (i.e., read news, look for coupons/sales, etc.) about the following categories? I am always interested in and looking for new information about products/ services in this category | I am open to new information about this category, but don't seek it out | I only look for new information about products/ services in ...

Love Brands and Marketing

... dating and relationships | LGBT marriages BRANDEDOne’s significant other does not have a major influence on the brand preferences of most young consumers around the world. A third of global youth say their romantic partners have little sway in getting them to change or try new brands, and they have even less influence over whether they stop using a certain brand. This is good news for brands in that, in certain cases, young consumers are more brand loyal than they’re often portrayed to be. Those in ...

Digital Communicate

... few days a week | Once a week | 2-3 times per month | Once a month | Less often than once a month 151 SMARTPHONE VS. TABLETWhat activities do you do regularly (at least once a week) on your smartphone? Select all that apply.Among those who have a smartphone Take photos | Check email | Listen to music | Social networking | Browse the Web | Play games | Watch video clips | Read news | Browse products | IM/ chat | Online banking | Shop | Record videos Use a location-based service to ...

Digital My Private Life

... playing | Relationship status updates | World news Brands/ Ads that I like | Goals/ Accomplishments | Content that induces nostalgia | Job information | My meals | Content that makes me look like a better person | My location | Quiz/ Poll results | Political views/ affiliation | Challenges | Religious views | Sexual orientation | Celebrity gossip 2 IN 10 MAINSTREAM USERS AND OVER A THIRD OF TRENDSETTERS ADMIT THAT THEY’VE OVERSHARED ONLINE. PRIVACY CONCERNS Teens in particular are ...

Global Y Media

... everyone is doing basically the same stuff at the same time on the same sites. In real life, too, now we all share common references, have similar habits, and consume almost the same media. ESTEFANIA, 33, SPAINSocial media and being raised on the Internet has created a whole new level of vanity in our generation. Instagramming our meals, faces, and bodies; posting every single bit of good news we receive on Facebook; live tweeting our opinions as if everyone needs to hear them are just some examples ...

TV, Movies & Books

... | Action/adventure | Animation | Horror | Fantasy | Food/cooking | Documentary | Reality shows | History | Science fiction | Science | Game shows | Romance | Sports | Music TV | Celebrity news and gossip | Talk shows | Home improvement/DIY | Nature | Talent/variety shows | Musicals FAVORITE TYPES OF BOOKSWhen it comes to books, young adults like mystery/suspense, fantasy, adventure, and comedies the most and business, chick-lit, and satire books the least ...

POP Marketing

... ?Top 2 box: “Strongly agree” and “Somewhat agree” It's important for brands to be up to date on pop culture | It's important for brands to be active on social media | I like to talk about interesting commercials with my friends | I like it when brands are part of the social conversation and talk about currents events and news THOUGHTS ON BRANDS' SOCIAL MEDIAI mostly interact with brands to hear about sales and new merchandise. The best posts are ones that give you insider deals and alerts ...

POP Watch

... | Science fiction | Animation | History | Food/ cooking | Horror | Reality shows | Documentary | Sports | Science | Game shows | Romance | Nature | Music TV | Home improvement/ DIY | Talk shows | Talent/ variety shows | Musicals | Celebrity news and gossip 151 HOW THEY WATCH TVWhile network and cable TV are the most common ways to watch TV, 6 in 10 are watching online original series, and just over half are watching web series on platforms like YouTube. Men are more likely than female ...