Innovation & Shopping/Retail Aug 29, 2018 ... A quantitative overview of young people’s shopping behaviors in regards to innovation in retail.8 in 10 U.S. and UK Trendsetters agree that technology has a positive effect on their shopping habits rather than a negative effect.TECHNOLOGY & SHOPPINGAmong Trendsetters in the U.S. and UK, four in five agree that their use of websites and apps for shopping has increased in the past year. Overall, youth in the UK are more likely than those in the U.S. to report an increased use of shopping websites ...
Modern Parents Correspondence Maps Jun 22, 2016 ... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...
Innovation & Privacy/Personal Security Aug 30, 2018 ... personal information online (e.g., LifeLock) | My personal information has been accessed/leaked through a data breach | I am willing to give a brand/company personal information for recommendations | None of the above PRIVACY MINDSETTransparency is key, as more than half of UK and U.S. Trendsetters (59% and 51% respectively) report avoiding companies if they cannot trust that they will use their personal data ethically. Customer data security must be given top priority among brands ...
Social Media Habits Nov 28, 2017 ... | Overwhelmed | Lonely | Jealous | Angry | Inadequate | Other INTERESTS IN SOCIAL MEDIA PLATFORMSWhen looking specifically at more recent social features and products, 60% of U.S. Trendsetters are most interested in YouTube Red and 52% in Snapchat Discover. In the UK, Trendsetters are most interested in Snapchat's newer features, specifically Snapchat Discover (42%) and Snap Map (39%). Youth in the U.S. report a higher interest in all social media platforms examined in this report.How do you feel about ...
Shopping Preferences Sep 22, 2016 ... men, 15% U.S. men).Half of U.S. youth and 40% of UK are more comfortable making purchases if they can see products in person.BRANDEDIn our 2013 Y Report, we explored the decline of visible branding and the growing demand for goods and blank-slate styles. This attitude has shifted in recent years among young adults who now prefer name brands over generic brands and products with logos over those without logos. Men are more likely than women, and teen Zs are more likely than their Y ...
Popular Culture & Music May 24, 2018 ... new music they find with their friends, and report that they find new music from other countries/cultures through social media. More than half of youth in South Africa, Nigeria, Indonesia, China, and Mexico are the most likely of any country to find new music from other countries/cultures.Which of the following, if any, are true for you?Please select all that apply. I like discovering new music | I like sharing new music I find with friends | I find new music from other countries/cultures ...
Shopping Jun 29, 2016 ... | I buy groceries that everyone in my family will enjoy | I buy groceries for each family member so everyone gets what they want | I would rather spend more time to get lower prices on products | I would rather spend more money to save me time and stress | I enjoy browsing and taking my time when shopping | I am a get in and get out shopper PURCHASE INFLUENCERS Parents, particularly moms, report that their kids have a lot of influence on their purchase decisions across many ...
Betterment & Health/Wellness Mar 04, 2018 ... Take a DNA test to determine the possibility of having a medical issue | Use a customized vitamin service (e.g., a daily vitamin personalized to your specific needs) SELF-IMPROVEMENT REMEDIESNearly seven in 10 youth report that they do not use any enhancing substances (i.e., energy drinks, OTC medications, or marijuana) for self-improvement purposes to help them improve inspirationally, intellectually, or physically.For which of the following self-improvement purposes would you be interested in ...
Shopping Behaviors Sep 23, 2016 ... over the past year. However, 43% of U.S. youth and 35% of UK youth report doing more comparison shopping now than they were before. Additionally, 35% of U.S. youth and 28% of those in the UK say they are now more selective about where they shop. Only about a quarter are shopping more often, visiting a larger variety of stores, and relying more on their phones for shopping.How, if at all, has the way you shop changed over the past year?Please select all that apply. I do more ...
A&S Home and Family Sep 18, 2015 community community community community family family family family home home home home sharing economy sharing economy sharing economy sharing economy urban urban urban urban ... a cohabitating relationship with a woman say they are in charge of stereotypically male chores, including car and pool maintenance, home repairs, and taking out the trash. Similarly, their female counterparts say they are in charge of conventional female responsibilities, such as cooking, cleaning, grocery shopping, and doing the laundry. Partners are most likely to report equally sharing parenting responsibilities, followed by caring for pets. When thinking about your household, who typically ...
