648 results for '"social media"'
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Macrotrends

To Your Heart's Content

... YouTube has 2.3 million subscribers and hundreds of videos of a hydraulic press crushing everything from batteries and helmets to lamps and toy cars. Many of the videos have more than 1 million views. Slime has also exploded across social media platforms, with millions of videos of people poking, pulling, and cutting slime. The trend has created bona fide stars and even sparked a sold-out slime convention in Washington, D.C. Much of this contentless content falls into the category of ASMR, or ...

POP Marketing

... Samsung’s $20M ad sponsorship of the broadcast event. According to The Wall Street Journal, ABC had promised Samsung that the phones would get airtime during the show, and the rest is social media history. The organic-seeming stunt, which was in fact DeGeneres’ idea, warranted more than 3M retweets by the following afternoon and resulted in a high of 900 social media mentions per minute for Samsung in the aftermath.CHIPOTLE & FARMED & DANGEROUSThe arguable next step in the evolution of product ...

Innovation Marketing Tips

... would be best for the track and complement singer-songwriter H.E.R. IBM's A.I. technology, Watson, examined articles, social media content, interviews, and fan sentiment to ultimately discover American rapper Rapsody.Nissan When creating the ad "Flex Your Tech" earlier this year, Nissan started with the music, instead of a script. After listening to hundreds of songs, the creators chose "Strange" by Louis the Child, and this ultimately inspired the narrative and visual effects. This ...

Friends With Benefits

... academic or professional pursuits. VANESSA, 21, FL While assisting close friends with such tasks may seem burdensome, Ys feel it’s simply a duty of modern friendship; some 86% feel a responsibility to be a good friend. They pride themselves on how helpful and supportive they are to their close friends and consider it a badge of honor to be a person their friends can rely on. Moreover, the stakes of friendship have been raised, as these relationships have become more public with social media. If ...

Global Gaming Trends

... entertainment whenever they want to, from streaming movies on their tablets to scrolling through social media on their phones to downloading the latest best seller to their e-reader. In contrast to youth’s usual "I want what I want when I want it" mindset, appointment gaming is on the rise. App games that actually require players to stop what they’re doing and tune in at a specific time are taking off; the concept of a scheduled activity makes playing the game feel more like an experience rather than a ...

Nesting & Resting

... expensive cities by sharing the rent—the bedroom is often the focus since it’s usually the one area they can truly personalize. To wit, 73% of youth and 82% of Trendsetters say their home is a good reflection of who they are. Social media also plays a role in making a living space one’s own, particularly for younger Ys and teen Zs, since images of colorful shelfies, curated cacti, or a custom refurbished bar cart all offer ample ROI in the form of positive feedback from friends and followers.I ...

StoryTales

... The art of storytelling is undergoing a renaissance among youth and emerging as a popular tool for marketers.The art of storytelling is undergoing a renaissance among Gen Ys. Though they are notoriously distracted from the written page by other modes of entertainment, Ys are transforming the way we approach stories: They share personal narratives in real-time via social media, crowdsource plots with co-authors they’ve never met, appraise an item’s value by the power of its story, and assign ...

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

Mixed Emotions

... private discussion that mostly happened in a closed doctor’s office for generations past to a public topic of conversation occurring in real-life forums and across social media platforms for modern youth. Gen Ys kicked off the health and wellness movement with a widespread passion for physical fitness and became Health Hackers by challenging traditional approaches to create their own definition of healthy; mental health followed as an area of exploration, as avenues for discussion opened up for what ...