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Macrotrends

Best of Digital Marketing

... technology produces a voice-signature based on the frequency, sound, rhythm, and speech pattern of each audio contribution. Users can also customize the color of their signature and share it on social media. Recognizing that customers seek efficiency in placing food orders, Domino’s introduced a voice-enabled assistant called Dom in its app. Functioning much like Siri, the Nuance Communications-powered system can be used for taking orders, suggesting additions to a meal, and finding coupons. Beyond ...

The Customer Isn't Always Right

... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...

How Can I Help You?

... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

Nesting & Resting

... expensive cities by sharing the rent—the bedroom is often the focus since it’s usually the one area they can truly personalize. To wit, 73% of youth and 82% of Trendsetters say their home is a good reflection of who they are. Social media also plays a role in making a living space one’s own, particularly for younger Ys and teen Zs, since images of colorful shelfies, curated cacti, or a custom refurbished bar cart all offer ample ROI in the form of positive feedback from friends and followers.I ...

Home & Away Marketing Tips

... show and will be amplified across BMW’s social media channels and a TV campaign in January. - 4. Highlight Your Hometown Pride - Modern youth are increasingly feeling and displaying pride for their hometown, especially as they feel less connected to the communities they reside in as adults. Brands who address this deeply-rooted emotional connection that young consumers feel for their place of origin can capture this cohort’s authentic loyalty. Brands should emphasize their own connection to a ...

High Society

... -enhancing, functional foods that offer additional benefits on top of basic nourishment. Ys witnessed the birth of internet-based diet culture, with its subsequent spread of different modalities of nutrition, from raw veganism and fruitarianism to paleo and ketogenic diets, proliferating a seemingly endless amount of information on the latest fads and crazes via social media. This has left this cohort deeply interested in diet and nutrition, creating an enormous whitespace for brands to develop products ...

Friends With Benefits

... academic or professional pursuits. VANESSA, 21, FL While assisting close friends with such tasks may seem burdensome, Ys feel it’s simply a duty of modern friendship; some 86% feel a responsibility to be a good friend. They pride themselves on how helpful and supportive they are to their close friends and consider it a badge of honor to be a person their friends can rely on. Moreover, the stakes of friendship have been raised, as these relationships have become more public with social media. If ...

POP Marketing

... Samsung’s $20M ad sponsorship of the broadcast event. According to The Wall Street Journal, ABC had promised Samsung that the phones would get airtime during the show, and the rest is social media history. The organic-seeming stunt, which was in fact DeGeneres’ idea, warranted more than 3M retweets by the following afternoon and resulted in a high of 900 social media mentions per minute for Samsung in the aftermath.CHIPOTLE & FARMED & DANGEROUSThe arguable next step in the evolution of product ...

Mixed Emotions

... private discussion that mostly happened in a closed doctor’s office for generations past to a public topic of conversation occurring in real-life forums and across social media platforms for modern youth. Gen Ys kicked off the health and wellness movement with a widespread passion for physical fitness and became Health Hackers by challenging traditional approaches to create their own definition of healthy; mental health followed as an area of exploration, as avenues for discussion opened up for what ...