Playing House Aug 30, 2017 ... products | Home décor/furniture | Cleaning supplies | Kitchenware (e.g., pots, pans, dishes) | Home electronics (e.g., television) | Outdoor supplies (e.g., lawn care products, pool products) | Home appliances (e.g., stove, refrigerator) | Hardware/home repair products A third of youth and half of Trendsetters like to rearrange items in their home to give it a fresh look and feel without spending much money.SPENDING FREE TIME AT HOMEWhen spending time at home, the number one thing young ...
Current Financial Situation Aug 29, 2017 ... program | Spending limit | Family member recommended it to me | Point accrual/rewards that can be used for gifts/purchases (e.g., airline miles) | Balance transfer option/deal | Branding | Special introductory interest rate | Exclusive access/perks (e.g., early access to buy concert tickets) | Friend recommended it to me | Hours of operation for call centers/customer service | Significant other recommended it to me | Third-party website recommended it to me based on my preferences ...
BMS Wellness Segmentation Jun 18, 2015 ... . WELLNESS BY THE NUMBERS How do you describe your physical, mental and spiritual wellness? Describe mental wellness as very good/good | Describe physical wellness as very good/good | Describe spiritual wellness as very good/good How do you describe your spending habits?Those who spend on health and wellness Spend percentage of disposable income on health and wellness | Have cut back spending in other areas of life to be able to afford health/wellness related purchases How do you describe your health ...
Sports Spectatorship & Engagement Mar 09, 2017 ... money on food and drinks at the venue SPORTS GUILTFewer than a quarter of young people feel guilty about spending more time watching sports than being physically active. Even fewer feel guilty about the amount of time they spend on sports rec leagues, attending events even though they are not actually interested in watching the games, and watching in places or situations where they know they shouldn’t. Moreover, only about one in 10 young people feel guilty for prioritizing sports over their family ...
Entertainment Landscape Nov 27, 2016 ... media | Streaming video | Books | News/current events | Gaming | Art | Live events | Cable TV subscription | Broadcast TV (e.g., NBC, ABC) | Celebrity culture (e.g., Hollywood stars, social media stars) | Magazines SPENDING SPREEAbout nine in 10 young adults are willing to splurge on entertainment. Trendsetters, even more so than the general population of youth, are willing to splurge on Internet service, games or video games, movies, and streaming subscription ...
BMS Body Jun 22, 2015 ... healthy for me | I have cut back spending in other areas of my life to be able to afford health / wellness related purchases | I tend to eat more store-bought / prepared meals rather than homemade meals | I turn to social media for healthy food inspiration | I've used a service that delivers recipes and all the ingredients to make a meal FUNCTIONAL BENEFITS TRUMP ECO CONCERNS: Ys PREFER BOTTLED WATER (62%) OVER TAP WATER (38%). 36% OF Ys AND 48% OF TRENDSETTERS LOOK AT ...
Gen Z Parent Perspective Mar 20, 2015 family gen z parenting ... | Have more in common with their children | Feel parenting is the most important aspect of their lives | Are better parents | Focus too much on their children Parental Perceptions Over half of parents of tweens (51%) agree that being a good parent is more important than anything else in their lives. In fact, 47% sacrifice personal spending so they have more money to spend on their children. Their devotion to their kids is likely why they feel such pressure to protect them, ensure that they have a ...
Gender Image Sep 22, 2013 ... exercise? Every day of the week | 4-6 times a week | 1-3 times a week | 1-3 times a month | Less than once a month | Never DREAM BODY For women in particular, the dream of a perfect body still seems unattainable. Only about a third of women are happy with their bodies just as they are, and more than 4 out of 10 women think they’ll never achieve their dream body. Men and women, alike, crave more muscle definition, and nearly 3 in 10 admit to spending a good amount of their income on maintaining or ...
BMS Mind Jun 23, 2015 ... | Personal safety | Personal privacy | Rumors about me/my reputation | Commuting | Fitting in | Peer pressure | My online life | Being popular/cool STRESS RELIEF The main ways Ys, including Trendsetters, de-stress is by listening to music, taking alone time, and watching TV/movies. While taking time alone helps, 43% also cite spending time with friends and family as a stress release. More than four in 10 also go on walks, spend time with friends and family, and eat to relieve stress. Being more ...
Consumed Consumer Mar 24, 2014 ... if I had a choice I’d shop in the store. I like being able to see what I’m buying. When I find something in the store that I like, sometimes I will check online to see if I can find a better price. AMELIA, 14MONEY PERSONALITY Young consumers’ increased engagement in pre-purchase research and deal hunting has inspired them to strike a balance between splurging and saving. Just under half of young consumers say they are frugal in their spending, yet are willing to splurge after doing their homework ...