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POP Live

... cities, cultures, and countries | Outdoorsy - I’d like to spend my free time taking walks, playing outdoor sports, hiking, and going on picnics and camping trips | Entertainment junkie - I’d like to spend my free time exercising my passion for entertainment, media, TV, films, and music | Game player - I’d like to spend my free time playing various kinds of games | Health nut - I’d like to spend my free time exercising and improving my body | Self-helper - I’d like to spend my free time improving ...

Building Brand Loyalty

... ) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Health and wellness (e.g., vitamins, massages) | Footwear | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Household electronics (e.g., TV, microwave, air conditioner) | Household necessities (e.g., cleaning supplies, toilet paper) | Sports and fitness (e.g., gym membership, sports equipment) | Grocery items | Alcoholic beverages in bar/restaurant (Base: 21+ U.S., 18+ UK ...

Gaming

... ) | Puzzle games (e.g., Sudoku) | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | First-person shooters (e.g., Halo, Bioshock) | Simulation games (e.g., The Sims) | Classic arcade games (e.g., Pacman, Strider) | Massive multiplayer online games (e.g., World of Warcraft) | Trivia (e.g., Trivial Pursuit, Family Feud) | Role-playing games (e.g., Dungeons and Dragons) | Sports games (e.g., FIFA, Madden) | Sandbox games (e.g., Minecraft) | Virtual worlds (e.g., Second ...

Gen Z Zscape

... | Sports 151 Meet the Zs Zs are optimistic about what the future holds and think that anything is possible if they put their minds to it. The majority also feel like they have enough time to just be kids/teens and have fun. Teens are more likely than younger Zs to be multitaskers, which limits their time for fun. Zs are also increasingly global as they grow older; 51% of teens like to visit other countries, and 44% have friends in other countries. Which of the following, if any, are true for you? I ...

BMS Body

... A quantitative overview of physical health and wellness habits and preferencesCONSCIOUS CONSUMERS Most Ys are thoughtful about what they put into their bodies, with Trendsetters and women being more likely than average to be conscientious about what they consume. Most Ys prefer to drink water rather than sports drinks when exercising, try to eat non-processed foods and home-cooked meals, and avoid fast food. Older Ys are particularly likely to watch what they eat, while younger Ys are ...

Children's Activities

... holiday traditions (e.g., trick-or-treating, easter egg hunting) | Doing chores | Being part of a team | Going to an amusement park | Going camping | Going to a museum | Having an allowance | Going to/having a slumber party | Spending a day on a farm/in the country | Going to a sporting event | Watching saturday morning cartoons | Not getting what he/ she wants (e.g., a part in the school play, a place on a sports team) | Traveling to a different region of his/ her country | Going to ...

Global Y View

... | Entertainment (e.g., TV, movies, video games) | Sports | Brands | Natural disasters | Art | Causes (e.g., charitable organizations, etc.) | Fashion | National icons (e.g., Duchess Kate, etc.) | Politics World events (e.g., The Olympics) | Music | Entertainment (e.g., TV, movies, video games) | Sports | Brands | Natural disasters | Art | Causes (e.g., charitable organizations, etc.) | Fashion | National icons (e.g., Duchess Kate, etc.) | Politics WORLDWIDE CONCERNS GYs’ innate sense of ...

Love Dating

... cook together. Meanwhile, global men are more likely than women to say their ideal date would include sports. In Mexico and South Korea a majority say taking a date for coffee is ideal, and in China, Mexico, India, and South Africa, spending time outdoors and enjoying nature with a date is considered a perfect activity. Going shopping is considered an ideal date by nearly half of those in India and South Korea.Which of the following activities do you consider the ideal date?Select all that apply ...

BMS Overview

... shaping young consumers’ opinions of mental and spiritual health. Which of the following, if any, influence your habits and opinions on physical, mental, and spiritual wellness? Doctors/medical professionals | Friends | Family members | Significant other | Nutritionists | Websites | Personal trainers/sports coaches | Books | Magazines Apps | Co-workers/classmates | TV shows | Pinterest | Movies/documentaries | Brands | Blogs | Therapists/life coaches | News programs Radio ...

Digital Life

... advertising becoming more and more personalized, thanks to Websense and Google. I like seeing more personalized advertising, but it seems like there’s a learning curve involved: I want to see new things in ads, not just what I have already seen. DAVID, 32People are using Twitter to comment on TV programs and Fantasy Football. Being fit and healthy is popular, so people are posting pictures of themselves in sports clothing. People have started using the Vine app again. Instagram is really catching ...