Omnitainment Dec 09, 2016 media & entertainment branding radio video ... As the line between marketing and media continues to blur, all brands will need to incorporate elements of entertainment in order to remain relevant to youth.It has never been easier to reach youth. Advancements in technology have given marketers a direct line to consumers via mobile, and big data has empowered them to target precise populations to a degree that would have made Don Draper weep with envy. In spite of this, it has never been more difficult to engage youth. Now that marketers can ...
Culture Spotlight On China Jun 19, 2018 ... fitness store that opened in Shanghai at the end of 2017, which includes a running track for trying out shoes, a gym, and a retail store. This lifestyle is still in the early stages and is poised for major growth throughout Asia.Talk Shop: China’s Answer To Social Online ShoppingE-commerce website Pinduoduo is transforming China’s shopping scene by creating a new form of social commerce. The site offers group-buying bargains, called “tuan gou,” on everything from technology to CPG items to ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... a fleet of part-time workers at his on-demand technology company Enjoy, which launched this May in San Francisco and New York. Employees can pick their own hours, but have the stability and benefits of full-time, salaried positions.MEDALLIA Medallia employees are given cash to “seek out and overcome their fears, whether business-related or personal.” Some have taken professional boxing courses, others singing or dancing lessons; one employee who “never felt he was funny and didn’t like public ...
On The (Im)pulse Dec 09, 2018 ... young consumers will accordingly cut back in other categories both big and small to be able to afford this. From deciding to opt out of the latest technology, which is another significant purchase, to opting to forego dining out and partying to save on smaller bills that all too easily end up becoming larger ones over time, young consumers are looking holistically at the prioritization of both their funds and their time in order to focus on what they prize and how to work even more smartly toward ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... -goers can browse more than 100 items via touchscreen glass windows. Shoppers can checkout via mobile device and opt for either free delivery or same-day pick up at the mall’s Sony Gallery. Video: See Ebay's digital storefront in action.AMAZONIn an effort to compete with technology-specific retailers that have a brick-and-mortar presence, like Best Buy, Amazon has installed Kindle Kiosk vending machines in airports and malls. Products available for automated purchase include the Kindle Fire HDX, the ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... people practice safer sex, as it would encourage them to have the conversation about protection and help them overcome embarrassment about bringing it up. While there’s no official condom emoji yet, the brand gained much praise for trying to raise awareness in a highly relevant way. - 5. Invoke compassion. - People are inevitably more likely to care about a cause or issue if they can get a sense of what it looks and feels like to be in such a situation. As advanced technology, namely virtual reality ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... were feeling. The technology served to show that the airline provided a relaxing experience and highlighted the moments during which travelers were the happiest and calmest.Watch how British Airways helped passengers measure their wellbeing.To educate consumers on the benefits of eating organic food, Swedish grocery chain Coop decided to show how it impacted an average family. The company enlisted a family of five for a three-week experiment, in which they first ate their usual non-organic meals ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... want to maintain and even enhance their wellbeing while away from home and have come to expect that hotels, travel programs, and transportation centers help them do so. Having healthy dining options, fitness amenities, and quiet spaces have become the norm, but now travelers also expect sophisticated sleep technology, boutique exercise classes, and décor that promotes mindfulness. Even airports and train stations are shifting to become places that help relax travelers rather than stress them out ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... . healthcare system have heightened Ys’ anxieties about what the future holds for them. Indeed, 72% of Ys and 80% of Trendsetters say they worry that the healthcare system won’t be able to support their generation when they’re old. So rather than rely on institutions alone, many are embracing new technology that lets them track and quantify their individual health to gain a sense of control. Many are also paying premiums for items that may have seemed nonessential in the past, such as organic food and ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... technology and dating apps alone (see Dual Intentions), but rather of shifting demographics among the college-educated. When women are educated, they’re less willing to settle for someone who’s not. As opportunity nomads, they are choosing to relocate in order to find someone who meets their requirements or remain happily single. This new mindset has a direct impact on young men. The less educated among them often feel humbled and left behind, while the more affluent and educated are able to enjoy being ...
