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Spending Behaviors & Attitudes

... youth continue to pay for services they don’t use merely because it’s a hassle to unsubscribe or re-subscribe.20% of youth and 27% of Trendsetters hide money from themselves so that they don’t spend it.19% of global Ys have financed a major purchase, other than a car or home.SPENDING BEYOND THEIR MEANSMore than seven in 10 youth say they are there certain things on which they are willing to spend willing to spend beyond their means, largely groceries (24%), following by clothing (15%) and travel (15 ...

Money, Finances, & Spending

... , energy drinks, juice, water) | Accessories not including shoes (e.g., wallet, jewelry) | Vehicles (e.g., cars, bikes) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Children's items (e.g ...

Shared Interests With Friends

... , movies or TV shows, and food.Which of the following, if any, is it important that you and your friends have the same taste/interest in?Please select all that apply. Humor | Music | Movies/TV shows | Food/restaurants | Gaming | Social causes | Internet videos | Style | Exercising/playing sports | Sports | Travel | Politics | Nightlife/bars | Other | None SHARING PRODUCTS WITH FRIENDSAbout four in 10 U.S. Trendsetters and a third of UK Trendsetters share products (e.g. lotion ...

Job Search & Consideration

... | Opportunity to customize the role to fit my learning/career goals | Option to work remotely/work from home | Company perks (free snacks, happy hours, gym membership discounts) | Corporate brand (e.g., what the company stands for) | Commuter benefits (e.g., subsidized gas/petrol or public transportation) | Job title | Opportunity for business travel | Corporate social responsibility (e.g., company's donations to charity/social improvement) | Ability to have a "side hustle" or secondary ...

Shopping Behaviors

... ) | Accessories not including footwear (e.g., bags, jewelry) | Health and wellness (e.g., vitamins, massages) | Household electronics (e.g., TV, microwave, air conditioner) | Digital media (e.g., ebooks, streaming services) | Pet care | Alcoholic beverages not in bar/restaurant (Base: 21+ U.S., 18+ UK) | Home décor and furniture | Travel (e.g., plane tickets, accommodations) | Sports and fitness (e.g., gym membership, sports equipment) | Garden and outdoor | Bars/clubs | Vehicles (e.g., cars, bikes ...

POP Live

... A quantitative overview of hobbies, interests, and free timeFUTURE FREE TIMEIn contrast to how young people spend most of their free time today, in the future they most want to engage with new experiences in their downtime. Travel, outdoor adventures, and cultural exploration rise to the top, especially for Trendsetters. If money were no object, how would you most like to spend your free time in the future? Travel-bug - I’d like to spend my free time going to new places, and exploring new ...

A&S Home and Family

... each of the following?Those ages 19-34 who do not live at homeSummary of Very/Somewhat Important Live near a significant other (within two hours ground travel time) | Live near at least some of my close friends (within two hours ground travel time) | Live near my parents (within two hours ground travel time) BASE: Those who have parents LOCATION, LOCATION, LOCATION Many factors go into deciding where to live for young adults, the most important of which is being close to conveniences like grocery ...

Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...

Building Brand Loyalty

... to brands associated with care or from which they make large or expensive purchases (such as vehicles, tech, and travel).Please select the point on the spectrum below that best describes how brand loyal you are in each of the following categories.Those Who Like To Stick With Brands They Know And Love Summary (Top 2 Box) Pet care | Vehicles (e.g., cars, bikes) | Tech and accessories (e.g., computers, mobile devices, headphones) | Travel (e.g., plane tickets, accommodations ...