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Macrotrends

Digital Trends

... community where women can share their recommendations and advice for anti-aging and healthy skincare maintenance.MAKEUP MACHINEL’Oréal Paris recently installed the first-ever intelligent vending machine in NYC’s Bryant Park subway station. Aptly named The Intelligent Color Experience, the machine uses cameras to scan the subway shopper standing before it, and thereafter suggests cosmetics that either “match” or “clash” with their coloring and outfit. Users who are pleased with the products selected for ...

Through the Looking Glass

... , there is a learning curve that must be mastered, so it’s imperative that brands and marketers test the waters now while missteps are less visible. - FASHION - As reported byThe New York Times, Google is investing considerable resources in positioning Glass as a fashion accessory; the company even employs a group of women dedicated to the task. With the device currently bearing closer resemblance to something that might be worn in a science lab, the challenge is admittedly steep. Nevertheless ...

All The Feels

... , compassion, and courage to stand up for others. The campaign featured a website with a kindness toolkit, mindfulness videos, and recommendations of other kindness materials.GEN Z WORRIESZs in both the U.S. and UK worry most about war and terrorism, and U.S. Zs tend to worry about more things than UK Zs overall. Those in the U.S. are significantly more likely than those in the UK to worry about political issues such as racism, immigration, gender inequality, and LGBT prejudices. Young women ...

Social (TV) Network

... executives where they recline in lounge pants in seemingly uncomfortable spots and plans to produce more original series. In fact, the brand’s head of marketing, Dan King, notes, “I think how people consume Snapchat now is like how they used to watch TV.MEDIA CONSUMPTION Both U.S. and UK youth spend the largest percentage of their media consumption time each week using social media (18% on average in both countries), with women spending even more time doing so than men. U.S. youth also spend a ...

Reality Bites

... men in the U.S. and UK are more likely than women in these countries to have tried 4D, AR, and VR technology. In the U.S., Gen Ys are more likely than teen Zs to have experienced both 4D and VR technology. In the UK however, things are reversed, with teens being more likely than Gen Ys to have tried 3D, 4D, and AR technology.Which of the following best describes your experience with each of the following media technologies?Tried It Summary 3D – 3 Dimensional (3D movies where you wear special ...

Z Marketing Tips

... Fempowerment.Synovus bank’s ad “Brave” empowers young women to become entrepreneurs, as it depicts the journey of a little girl growing up and all the instances in life in which she sets aside her fears and exhibits confidence. Video: Get inspired by Synovus bank to be brave. - PREPARE THEM FOR THE FUTURE - From a young age, Zs are making a concerted effort to equip themselves with skills that they’ll need throughout their life. Given their realistic outlook, they want to prepare themselves for the future and ...

StoryTales

... items they listVans challenged people to share stories of how their sneakers impacted their livesLevi’s distributed journals to document the personal stories of women worldwideCustomers submit their Real Chobani Love Story for a chance to win a free case of yogurt - NEW FORMS OF STORYTELLING - Digital possession-tagging has emerged as a way for consumers to link personal memories to their possessions; sites and apps, such as TalesofThings, Itizen, and StickyBits, allow users to digitally attach text ...

Public Funds

... , if any, are true for you?Please select all that apply. I often overspend without even realizing it | I'm fairly indiscriminate about spending CLEAR CONSCIENCELikely due to the fact that that young adults are careful about how they spend their money, the majority don’t feel guilty if, at times, they do spend a lot on themselves. Moreover, their giving nature leaves only about one in 10 U.S. and UK youth feeling guilty after spending a lot of money on friends and family members. Women are more ...

What's In Store

... each country). Today’s youth believe stores are more than just places to buy. For many, visiting stores is akin to visiting friends and shopping in stores now gives them a feeling of community, especially compared to shopping online. U.S. and UK women are more likely than their male counterparts to enjoy the shopping experience.Which of the following statements, if any, do you agree with?Please select all that apply. I like to visit stores even if I am not planning to buy anything | I like the ...

Global Food & Beverage Trends

... /countries. Women and those aged 22-34 are more likely than their counterparts to agree with each of these statements. Youth within the U.S. are the most likely to agree that food/drinks are an important part of popular culture today.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Food/drink is an important part of popular culture today | Food/drink helps me relate to people from different cultures/countries Food/drink is an important ...