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Entertainment Landscape

... albums/songs | Movie tickets | TV show/series (DVD, download, or rent) | Devices used to consume media (e.g., Xbox, big screen TV, headphones) | Books/reading apps | Live event tickets (e.g., concerts, plays) | Cable TV | Apps/in-app purchases | DVR | Magazines | Celebrity merchandise | Nothing STREAMING OVERVIEWIn a typical week, young adults—especially men—stream videos via YouTube more so than through any other platform, with UK youth being even more likely than ...

Gen Z Zscape

... Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.Zs' Obsessions Please tell us three things that you are currently obsessed with. Games/Video games/ Online gaming/ Gaming apps/Gaming systems | Electronics (computer, laptop, etc) | Toys | Clothing/Hats/Shoes | Social media sites/Apps | Movies & television/TV networks | Food + beverages | Music/Musical instruments | Books and reading ...

Digital My Private Life

... for better recommendations PRIVACY PLEASE Collectively, young people are concerned about privacy; however, they are willing to allow brands and companies to access their information if there is a direct benefit for doing so. For example, even though a third of Mainstream and half of Trendsetters worry about apps and websites using their personal information for marketing purposes, only a quarter of Mainstream and 34% of Trendsetters actually read the privacy policies of the online services they ...

In-Store Vs. Online Shopping

... temperature-controlled room) | Locally produced items | A designated area where I can hang out and relax | Reserve an item to pickup in store | Virtual or smart mirrors (i.e., mirrors that allow you to virtually try on and compare items) | Product customization/personalization opportunities | Mobile apps that provide in-store assistance or connect me to salespeople | Limited-edition items | Entertainment experiences (e.g., live DJ, gaming) | Ability to pay with a roaming ...

Love Sex

... messages, emails, or private social media messages | Have a one-night stand (Base: Aged 19-34) | Give my phone/ email/ social media password(s) to a significant other | Live with a partner I am not married to | Have a purely sexual relationship (no romantic attachment) (Base: Aged 19-34) | Request a picture of a romantic partner without clothes on | Use dating apps or websites | Have sex with a friend without any intention of turning it into a relationship (Base: Aged 19-34) | Send a ...

BMS Overview

... shaping young consumers’ opinions of mental and spiritual health. Which of the following, if any, influence your habits and opinions on physical, mental, and spiritual wellness? Doctors/medical professionals | Friends | Family members | Significant other | Nutritionists | Websites | Personal trainers/sports coaches | Books | Magazines Apps | Co-workers/classmates | TV shows | Pinterest | Movies/documentaries | Brands | Blogs | Therapists/life coaches | News programs Radio ...

Love Relationships

... , and South Korea to end a relationship more so than it would those living in other countries.When it comes to serious relationships, which of the following would cause you to end a relationship? My partner…Select all that apply. Is unfaithful multiple times | Is caught in countless lies | Has suspicious online activity (e.g., secretly on dating apps, carries out a digital relationship) | Is unfaithful one time | Is not supportive | Doesn't communicate enough with me | Is unwilling to ...

Consumed Channels

... promotions I might be eligible for | View consumer reviews and ratings | Use a product locator to find items in the store | Order out-of-stock items for home delivery | Pay with my phone at checkout | Receive relevant recipes while grocery shopping | Receive product recommendations based on what's in my cart 151 THOUGHTS ON M-COMMERCEI browse for clothing on my phone. I use the HYPEBEAST mobile website to see what kinds of clothes and shoes I want. I don’t have too many shopping apps, but I do use ...

Brands & Marketing

... watching sporting events (not in person) | Sports-related apps | Sports-related trips | Group trips where I could participate in sports Half of young adults say that brands do a good job of accurately portraying both amateur athletes and sports fans in their advertising.FEATURING USER-GENERATED CONTENTThe majority of young adults and more than two-thirds of Trendsetters in the U.S. and UK like it when ads feature user-generated content made by both sports fans and by amateur athletes. Men are ...

Digital Socialize

... , pins, articles, etc.) on social media platforms/apps? All the time | Multiple times a day | Every day | A few days a week | Once a week | 2-3 times a month | Once a month | Less often than once a month 151 WHAT THEY’RE SHARING Ys and Zs feel they “are what they share,” so it’s not surprising that most of what they share online is intended to provide insight into who they are. Their photo prowess, musical taste, and sense of humor top the list of what they share, and one-third are sharing ...