396 results for '"experiences"'
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Macrotrends

Friends With Benefits

... entertainment creators have needed to depict more modern families that don’t just consist of a mom, dad, and kids, they now must address how alternative families include friend groups, too. Brands should create messaging, products, services, and experiences that celebrate friendship as central to Ys’ lives. For instance, phone plans and rewards programs typically provide benefits for one’s family but ought to consider expanding to also include friends. Understanding the context of how this generation lives ...

Would You(th) Care For A Cause?

... actions (especially as a consumer) have contributed to a larger, positive change. What’s more, Ys also seek out brands that provide elevated experiences, which they perceive as a luxury.RECOMMENDATION: Ys, who already like to buy into change and are more likely to report consumer activist tendencies, will be even more excited to purchase from a brand when its cause-related products and services are positioned as elevated, or even as a luxury.TOP 5 CAUSES/ISSUES FOR BRANDS TO TAKE A STAND ON What five ...

Soundscape

... feeling. Sometimes, I also use the function to capture happy moments with my family. JIE, 26, CHINAAt the same time, young consumers are starting to use audio tools to preserve their experiences, recording memorable sounds that they may want to revisit. Capturing audio is much like bottling the essence of a moment: listening to it again can transport one back to an exact time and place. Much as Ys and Zs are using photography to chronicle their lives, audio provides another layer of remembrance. And ...

Next Gen Brand Loyalty

... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...

Dream Team

... equipped with the necessary technology, baseball-themed decor, and an exclusive MLB gift. The available food menu was also baseball-themed.Mohegan Sun Mohegan Sun partnered with FanDuel to introduce its casino customers to a new form of gambling, offering them exclusive access to fantasy sports experiences and contests.More than 2 in 3 Trendsetters engage in sports fantasy leagues, with about a third doing so weekly or more often.33% of UK young adults and 29% of those in the U.S. think engaging in a ...

Surprise & Delight

... /Metropolitan Avenue subway station at the intersection of the L and G trains, a spot considered to be a nexus of hipness in NYC. - MYSTERY BOXES - As consumers continue to prize experiences on equal (if not greater) ground with material goods, they are increasingly intrigued by mystery purchasing opportunities. Retail offers featuring an unknown deal or a special, surprise product can provide the same type of thrill experienced in gambling or playing the lottery. Gen Y women’s e-tailer Modcloth ...

Parenting In Partnership

... progeny roam around the dining room. This may seem like lazy parenting on the surface, but it indicates an underlying belief in Parenting in Partnership: children will be okay roaming about in a restaurant (within reason) because there is a tacit understanding among parents that they’ll keep an eye out for each others' children. The global cultural exchange is also at work: as parents from all over the world publicly share their parenting experiences, the ideas they exchange spread beyond their ...

Parental Advisory

... influence their own purchases, such as clothing for themselves.With parents and kids able to stay in touch constantly throughout the day and with the tenor of the conversation being more frank and open, the adult and kid worlds have grown closer than ever before, which is influencing joint decision making. Parents want to be able to bring their kids with them to adult events, whether those be at a beer garden or high-end restaurant, and they want to immerse themselves in kid spaces and experiences, too ...

Peer Improvement

... , but there's also a lot of bad things. Because you never hear the real story. It's just all comparison. There's a lot of really good aspects to it but there's a lot that I think is kind of dangerous for people, too.JESS, 32, COThe issues one can experience in comparing their own self-improvement process to others is multiplied by social media. Young people tend to post such content as a positive; sharing their own experiences with self-improvement on social media demonstrates to their friends and ...

The Binge Method

... experiences: no longer inclined to say they’ve “watched” a full series, they’re more likely to describe having “done” it (as in, “I finally did all of Breaking Bad”). Notably, Xbox One has responded to this sense of accomplishment by allowing users to unlock achievements when they’ve met certain binge goals in their Xbox media apps. This newly positive connotation stems, in part, from the fact that contemporary popular content is considered smarter than ever before (as we explore in Smart Pop). But it ...