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Macrotrends

Good Vibes

... and appreciation when they witness or experience moments of consideration for others. In revealing acts of benevolence to their social feeds, they are celebrating such behavior and urging more people to act in this manner. In fact, kindness has become its own form of social currency, with tools such as PersonalHeroes and Ripil letting users monitor their “good” behavior and receive and share kindness scores with friends and followers. I think 'kindness' is a big theme on Instagram right now. Lots ...

CHANGEables

... , but they also feel they cannot ignore social needs or injustice—that makes one a bad person—so they do a little bit for each. This is compounded when friends are the ones asking for donations or involvement. They feel they can’t say no to giving a few dollars to someone’s charity run, contributing to their Movember fundraiser, or sharing a charitable plea on social media. No one wants to be seen as apathetic. Rather, they know the causes are worthy and want to contribute, but many ...

Consumed Global

... products from one another. Line doesn’t charge listing fees, but staffers review items before they’re listed and the company takes a 10% cut of the price of items sold. In addition to money earned, each seller also receives a point worth 1 yen that can be used within the app. Sellers and buyers can create accounts connected to their Line messaging IDs, or separate accounts if they don’t want their friends to see what they’re buying and selling. Currently only available for Android, the app will appear ...

Sport The Look

... a way for young people to convey that they identify with the wellness movement, branded sports apparel lets them convey that they care about team culture. Just by wearing a shirt, they can be a part of the movement. Fan tribes let them define their personal brand, branded through a team.My friends and I tend to wear branded sports teams’ clothes as streetwear more than actual game wear.BRANDON, 24, CASome youth-oriented brands are already tapping this new mentality (see examples), but the trend ...

Opportunity Knocks

... Modern youth are moving more often than their predecessors in order to find opportunities, including jobs and passions, rather than community.Young people in previous generations moved locations to settle into a community where they felt like they could belong and could be close to friends and family, but modern young adults aren’t prioritizing these factors. Instead, they’re moving for opportunities, and doing so more frequently, as well. Today, home isn’t where the heart is, but rather where ...

The Malevolution

... culture, I have noticed that our best conversations have been centered around emotions related to our family, stressors, jobs, and thoughts about growing old. We are not afraid to express doubts and be vulnerable with each other. This is quite different from the conversations I had with male friends years ago. I think that we all see dealing with our emotions as a way to continue our own self growth.MICHAEL, 29, ILNow that modern male power is less centered around financial prowess or physical ...

Marketing Tips

... -ups with friends. The campaign generated much interest, with all kitchen timeslots booking up.  - 5. Integrate digital within the physical space. - When young people shop in-store, they turn to digital tools to complement the experience so they can be as informed as possible about a purchase. Yet this doesn’t mean brick-and-mortar retailers should add tech components just to be digital leaders. They need to ensure that such integrations simplify (and enhance) the shopping experience ...

Pop Politics

... social feed, mixed in with original content from one’s friends, they feel more personal today. While the Obama campaign certainly pioneered the use of social media in connecting with young people, 2016 marks the first “Instagram election” in which politicians themselves are creating and sharing unproduced content much in the same way as the youth population. This shift is not only driving awareness of politics but also social discourse surrounding the topic. People now have access to more public ...

Life For Like

... influencer because I get kind of that sense of community. I follow a lot of Swedish feminists and people that a lot of my friends follow and stuff, too—things that we can agree on, talk about, or screenshot and send around.ELIN, 31, NYCIn a sea of homogenous, highly-edited content, influencers that showcase their imperfections and the true nature of their lives behind the camera are a much-desired breath of fresh air. Their honesty can be especially powerful when they use their personal experiences ...

Leagues Of Their Own

... ' inherent characteristics are driving this shift in what they consider to be a sport. They have a more diverse and global array of friends than past generations due to their digital access, and with this, they’re open to a sport if they know people who enjoy it. Even if they don’t have a desire to watch or play a specific sport themselves, they can at least respect other’s interest in it, which is helping nontraditional sports flourish. Meanwhile, young generations have grown up seeking innovation in ...