598 results for '"gen y"'
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Macrotrends

Well Rounded

... Ys aspire to achieve a balanced, but not necessarily flawless, wellness ecosystem that encompasses body, mind, and soul. Gen Ys’ anticipated longevity is inspiring them to engage with multidisciplinary wellness in a more proactive manner than that of previous generations of young adults. They are hyperaware of aging’s effects not just on beauty but also on body, mind, and soul. Consequently, they approach wellness holistically, viewing it as an ecosystem in which each of the three components is ...

Mind the Store

... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...

The New Age

... curating a lifestyle that purposefully borrows from both ends of the spectrum. Ys, as a generation, relish diversity across all categories. While they build identity through passion points, they are consistently arduous in their efforts to not limit themselves to just one area. Now, this inherent desire to encompass opposing ends of a range is being fulfilled further through Ys’ embrace of varied age demographics as it pertains to everything from friends and activities to products and marketing ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

The Democratization Of Sports

... Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Ys and Zs are known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to ...

Seize The Day

... important to Ys in particular, and trying to maintain an active nightlife can take a toll on each. Rather than raging all night and sleeping in late, waking up with a hangover, and wasting the day away, young adults are shifting their social schedules to keep a healthy balance. Instead of waiting until their thirties to scale back the late nights, even Zs and younger Ys are practicing moderation as they seek UnWasted Time. If they start their social activities earlier in the day they can end sooner, go ...

Global Y Dream

... Ys around the world have shared values and aspirations from family to career to personal success.With past generations, youth in countries around the world had dreams based on their national needs and ideals. Arising in the post-World War II era, the American Dream centered on freedom and individual prosperity; the South African Dream, stemming from the country’s struggle with Apartheid, was about striving for unity and equality; when China emerged from Mao’s Cultural Revolution, the Chinese ...

Parenting Out Loud

... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...

Bot or Not

... more Millennial friendly, Citizens Bank in Providence, RI captures a customer's mobile number when they fill out a loan application through the bank's app or website. It then sends texts to their phone prompting them to provide the remaining info needed to complete the application.DBS Singapore's national bank launched the country's first video conference-based teller machines that allows customers to talk to a live teller via video chat. The virtual teller will perform regular ATM services and ...

Accelerated Adulthood

... Civil Rights Movement, and the Vietnam War; Gen Xers witnessed the emergence of AIDS, hip hop, and acceptance of divorce; Gen Ys grappled with an unstable economy, high unemployment, and a resurgence of emphasis on women’s and LGBTQ+ rights. Now, Gen Z is poised to enter “Accelerated Adulthood,” a new chapter in the classic coming of age tale, that poses traditional adolescent challenges as well as additional trials unique to today’s digital, political, and social climate. Much like Ys redefined ...