598 results for '"gen y"'
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Macrotrends

The Young & The Restless

... digital natives who have grown up with a mobile device in hand, many Zs have a hard time going to bed and staying asleep because there’s always content they could be consuming, and their real-time access means there’s major news they could be missing in the middle of the night. Whereas Gen Ys had a relatively carefree childhood, in which their parents could mostly shelter them, Zs can’t escape today’s harsh realities, especially as many societal problems directly affect them. Given the unique ...

The New Age

... curating a lifestyle that purposefully borrows from both ends of the spectrum. Ys, as a generation, relish diversity across all categories. While they build identity through passion points, they are consistently arduous in their efforts to not limit themselves to just one area. Now, this inherent desire to encompass opposing ends of a range is being fulfilled further through Ys’ embrace of varied age demographics as it pertains to everything from friends and activities to products and marketing ...

Marketing Tips

... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...

Global Y Dream

... Ys around the world have shared values and aspirations from family to career to personal success.With past generations, youth in countries around the world had dreams based on their national needs and ideals. Arising in the post-World War II era, the American Dream centered on freedom and individual prosperity; the South African Dream, stemming from the country’s struggle with Apartheid, was about striving for unity and equality; when China emerged from Mao’s Cultural Revolution, the Chinese ...

The Democratization Of Sports

... Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Ys and Zs are known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to ...

Parenting Out Loud

... In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.In previous generations, parenting was a relatively private topic. How people chose to raise their children was considered a personal, family matter, and thus, they tended to only discuss it with relatives and close friends, if at all. Yet, as Gen Ys become moms and dads themselves, they’re publicizing their parenting ...

K-Pressure

... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...

Pop Politics

... versa; take for instance, the growing number of political journalists incorporating youth slang like “cray-cray” in reference to modern political figures. In a focus group conducted for this study, a 25-year-old woman from NY told us how a caption on Instagram account Millennials of New York, a sendup of popular blog Humans of New York, so perfectly encapsulated her generation’s relationship to politics despite its satirical nature: “Ever since The Colbert Report ended and Jon Stewart left, my ...

BMS Takeaways

... These marketing directives and examples act as guidelines for engaging in the wellness sphere. “Health and wellness” isn’t just a category to young consumers; it’s key to who they are, how they spend their time, and the purchasing decisions they make. In fact, 70% of Ys say that their wellness activities are an integral part of their personal identity. With this in mind, we’ve assembled a list of top takeaways to help marketers address the importance of wellness in Ys’ lives and build long-term ...

Bot or Not

... more Millennial friendly, Citizens Bank in Providence, RI captures a customer's mobile number when they fill out a loan application through the bank's app or website. It then sends texts to their phone prompting them to provide the remaining info needed to complete the application.DBS Singapore's national bank launched the country's first video conference-based teller machines that allows customers to talk to a live teller via video chat. The virtual teller will perform regular ATM services and ...