802 results for '"gen z"'
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Macrotrends

Innovation Halo

... a brand isn't open to change, which goes against youth's inherent values. To that end, young people admire a brand more if it takes risks rather than stays the same; four in 10 Trendsetters in the U.S. and a third in the UK respect brands that try to innovate even if they fail, and with the most influential people in a peer group feeling this way, this mindset will only grow. Moreover, this sentiment is in line with Zs' outlook that failure is a badge of honor and an opportunity to learn and ...

The New Age

... with the type of determination they once did. Whereas the concept of eternal youth was an appealing proposition to Boomers, Gen Zs won’t necessarily want to be 20 for the rest of their lives. One of the most fascinating insights we uncovered in our qualitative research is the tremendous pressure today’s teen Zs and young Ys feel to accomplish big things during their youth. With the media constantly highlighting major achievements of the exceptionally young, they feel that the world expects big ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...

True To Self

... moved on to more seasoned ways of engaging with one another. Their newfound transparency is a reflection of this. Many feel that having digital access has even helped them mature. In fact, 65% of youth say the Internet has forced their generation to grow up faster, and Zs, who’ve had access for a larger percentage of their lives, are significantly more likely to feel this way. If grasping social media etiquette is the first major step towards online maturity, then finding one’s voice is step two ...

No New Friends

... proud to remain loyal to their “day one” friends and are wary of accepting outsiders into the pack. The lyrics even sparked an Instagram trend, with youth celebrating their friendships (while simultaneously giving a nod to the difficulty of making new ones) by captioning photos “No new friends” or using the hashtag equivalent, #nonewfriends, on group shots of their inner circle. Though Gen Zs in particular are known for being an incredibly inclusive generation, eschewing bullying and trying to ...

Sports Clubbing

... themselves. While these numbers are slightly higher among Gen Ys than Zs, they’re particularly pronounced among Trendsetters, signaling that this outlook is only poised to grow overtime. For marketers, this means that engaging in the arena of sports is critical since it’s no longer just about positioning your brand alongside a specific sport or team to reach its fans, but rather, becoming part of young people’s social lives and even enhancing it. I feel like sports-related events are ...

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...

The Community Well

... activities/choices 69% WOULD RATHER HAVE A SENSE OF COMMUNITY THAN HAVE COMPETITION (31%) IN AN EXERCISE CLASS HEALTHY IS HIP Ys and Zs note that health is a key part of their social lives. Teen Zs are more likely than Ys to say that being healthy is fun and that it’s important that their healthy lifestyle fits into their social lives. Ys are more likely than Zs to view exercising as a chore and to say their social lives get in the way of their healthy lifestyles, though Ys also more commonly post ...

All In Good Time

... dedicated mission to explore, discover, and learn about themselves, it’s imperative that brands continue to track and check in on evolving adult goals to remain relevant to them over time. HAVING IT ALL The majority of today’s youth say that in order to feel that they personally “have it all,” they first and foremost need to have a job they enjoy doing; this is especially true among teen Zs. Financial security and traditional aspirations like owning a home and a car also play an important role in ...