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Macrotrends

How Can I Help You?

... digital-first youth to physically get out of their home, mix with the people in their communities, and feel like a part of society. However, consumers want their interactions with customer service people to feel organic and helpful, not overwhelming and pressure-filled. They want the interaction to be on their terms, especially as the purpose of their trip could be to get in and out as quickly as possible. A 17-year-old female in our focus group said, “I think [customer service should] be ...

On The (Im)pulse

... . Though young people might have different approaches to saving or splurging, they’re united by the baseline impulse to travel on their terms, in their time.The shift toward impulsive travel is also aided by the ease with which modern consumers can share and socialize information about potential trips. As young consumers come across good deals, such as a cheap flight or hotel package, or even an interesting day trip idea that won’t take them as far away from home, they can alert friends with just a few ...

Know It Alls

... . More young people are choosing to attend intellectual events and activities in their free time as an IRL experience—one-third of Trendsetters like going to social events where they can learn something new—but staying home and surfing the internet to learn new information keeps minds entertained, too. Even topics considered “light” in the past, such as sports, gaming, and movies, have been elevated. Learning about a broad expanse of topics gives youth a greater worldview and a stronger ...

Mind The Gap

... correct his ways, ultimately helping his wife with the laundry when he returns home from his visit. TARGET Last summer, Target announced an initiative to remove unnecessary gender-based signage in certain irrelevant departments, such as toys, bedding, and entertainment. More recently, the big box giant expanded its modern point of view through the launch of Pillowfort, a purposely gender neutral children’s bedding collection. THE DISNEY STORE The Disney Store removed girl and boy ...

Z Marketing Tips

... recognize what’s necessary to be successful. As a highly self-sufficient generation, they have the tools to teach themselves a variety of skills, such as coding, financial literacy, and home repair. While these subjects are rarely taught in school, Zs are taking it upon themselves to learn this information for their own benefit. They also look to brands to help them get ahead. Be a resource with how-to’s, activities, and classes that help young people acquire the habits and talents that are necessary to ...

Parenting 101

... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...

Social (TV) Network

... platforms—the preferred entertainment hub among youth. Young consumers are increasingly tuning in “live” to entertainment on social media. Consider creating appointment viewing for these platforms or distributing live content that your brand airs on TV or through the web on social sites. Young consumers enjoy real life experiences around entertainment, even for content that they can consume at home (see IRL [In Real Live]). Brands should treat social network entertainment as equally ...

Variety Show

... looking to make a name for themselves in the business. Among those up-and-comers is Alfred Miles, a hot new artist who is trying to understand the line between real life and street life.Black-ish The ABC comedy series stars Anthony Aderson as Dre Johnson, an executive who has it all: a great job, a doctor for a wife, four kids, and a big home in a classy neighborhood, but as a Black man, he begins to question whether all his success has brought too much cultural assimilation for his family. With the ...

Global Y Dream

... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...

Innovation Halo

... app, Pebble smartwatch app, or via voice ordering with Dom. In 2016, it began allowing consumers to also order using Amazon Alexa, Apple Watch, Facebook Messenger, and Google Home.2017: Domino's Tracker & IFTTT Integration Domino's partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device. This allows IFTTT users to sync with the Domino's Tracker, which monitors the progress ...