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Macrotrends

The 3Rs

... Ys and Zs are coming of age in a rewards economy rife with gamification applications, and the newly interactive giving space is keeping pace. Modern cause-related initiatives provide some of the standard elements of games, such as real-time tracking through points systems, level-ups, and tiered rewards. In the style of established frequent flier programs, new tools and apps dole out points for repeated good actions—like recycling, donating, walking instead of driving, and even loaning money to ...

First Glocals

... arranged marriages in India has been modified to fit modern times. Singles today can create profiles on dating sites such as indiamatrimony.com, shaadi.com, and punjabimatrimony.com and respond to prospective partners, with or without the help of their parents.UmrahSalam and HajjSalam are apps for major Islamic pilgrimages. Blending religious information (timelines, prayers) with practical advice (how much money to bring, locations of local landmarks), the apps are comprehensive guides for spiritual ...

Doctor Who?

... be proactive about their health, instead of taking medicine once there's already a problem. As Ys and Zs are WELLth Investors who prioritize wellness today to be better off tomorrow, they're putting in the time and money to adopt healthy practices in their everyday lives, not just relying on medicine and the healthcare system to support them later on—particularly as they're worried that it will be unable to do so. What's more, Ys are poised to be the longest-living generation, so being ...

Video Game Time

... team offers the personality and vibe with which they want to work. Brands also have opportunities on the consumer side of eSports. As more and more youth are drawn to the genre, brands can help new players with resources ranging from platforms to chat with others about their newfound passion or guides to help better understand the complexities of eSports so they can feel confident connecting with other fans. As eSports fully takes off and more money flows into improving play and the fan ...

The One

... love for a brand. While many young people enjoy the thrill of trying out different brands regularly—“dating around”—they don’t want to always be on the hunt in each consumer category, spending time, energy, and money on brands that aren’t right for them. They ultimately want to find one in each sector that best complements their lives, and when they do, they’ll become a consistent supporter: nearly three in 10 say they have had a long-term relationship with a brand. They realize ...

Tech Truths

... perception of tech, it's fitting that Xers are rapidly adopting smart/WiFi connected devices in their homes, especially as they have the money to afford such items. When it comes to streaming services and social media, Xers have been largely influenced by younger generations as well, with many now using these platforms in their everyday lives. Their social media usage, however, is more in line with the original purpose of such platforms; they see it as a means for connecting with people they know ...

Web Esteem

... appeal, helping to ease consumers’ anxiety about whether or not to invest their time or money in it. Show them you care and are listening. Respond to comments, retweets, repins, and posts, to demonstrate that their input and ideas are valuable. Even a small amount of recognition or reward to your fans will give a boost to their day. As we’re seeing a shift toward more openness about the not-quite-perfect parts of Ys’ lives, brands need to likewise practice transparency and authenticity. While ...

IRL (In Real Live)

... allocating more money towards sponsoring or hosting live events rather than only trying to reach youth with ads on live TV.Young people are already hosting and attending viewing parties with their friends, but they're looking to enhance these experiences. Brands can make these situations more engaging and stimulating by providing content that complements co-vieiwng, such as materials to discuss post-show or games to play during or after. They can also host contests to win ...

Gender Trends

... raises money and awareness for Polycystic Ovary Syndrome (PCOS). PCOS is a condition that affects up to 10% of women, causing them to grow excess hair on their face and body. By not shaving, participants are simultaneously showing their support and creating conversation around the social norms associated with female body hair, in an effort to destroy preexisting stigmas. Like Movember, the effort raises funds for a cause-related charity; in this case, Verity, an organization dedicated to sufferers of ...

School Of (Work)Life

... their passions, to be intellectually stimulated and challenged, and to obtain an enriching social life—among myriad other reasons—and modern young workers are likewise obtaining all of these benefits from office life. As Zs are evaluating the role of a college degree today given that they value experience over education, we expect they will only be further incentivized to opt out since they can get many of the same opportunities while also earning money, instead of having to pay for the ...