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Macrotrends

Build Your Own Career

... —young people must learn to adapt to the role robots will play in the workforce, and as jobs change, so too do the careers they produce. Although Ys and Zs may face a job market with less stability, they are also confronted with one that has more options, enticing them to try many different ones rather than sticking with one; on average, Cassandra finds that global youth expect to have four types of careers in a lifetime, and youth in the UK and Australia expect to have between four and five.I ...

The One

... To get consumers to fall in love with a brand and stay committed, marketers should take an approach similar to that one would take with a romantic partner. Young consumers around the world are frequently criticized for being non-committal towards brands. Because they often “play the field” when it comes to their purchasing habits, they’re labeled disloyal for not sticking with a company in a single category. Although youth are inherently experimental and seek to sample as much as possible ...

The Future Of Experiential Retail

... information, like customer reviews and product pictures, is also helpful in deciding whether or not I want to buy an item. JUSTIN, 32, NJ - Brands Integrating Physical & Digital Strategies - Amazon 4-StarAmazon unveiled Amazon 4-Star, a brick-and-mortar play from the online retailer where all products available for purchase have at least a 4.4 star rating on Amazon.com, in Soho, NYC last fall. The products at the pop-up had more than 1.8 million reviews, presenting shoppers the opportunity to browse the ...

Doctor Who?

... , spiritually, or emotionally.BRAND IMPLICATIONSHealth is holistic to modern youth and specific to each person; they don't believe in a one-size-fits-all approach. Brands across all industries should encourage consumers to do what makes them feel good and embody the mantra "you do you." Additionally, as health isn't siloed to the pharma industry, all brands can play a part in helping young people feel better.Modern youth are more diverse than previous generations, meaning they're more likely to come from ...

POP Trends

... in tournaments haven’t been playing for mere pocket money; the League of Legends Championship was played for a pot of $2M, and participants in the Call of Duty World Championship play for a total prize of $1M.GAME BROADCASTINGThe game broadcasting website Twitch, an offshoot of general-interest broadcasting site Justin.tv, has become an undisputed success—and not just by gaming standards. On Twitch, 45 million viewers watch 13 billion minutes of live and prerecorded gameplay every month. The ...

POPscape

... the majority, we now have a growing collection of small subsets of popularity—each of which can be “popular” in its own unique way. We used to be able to gauge a show’s, artist’s, song’s, or movie’s relative popularity based on quantitative factors: its regular viewership, album sales, radio play count, or opening day ticket sales. Now, however, emergent factors like online commentary and social media metrics have changed the way we determine what is or isn’t popular, marking a shift towards a ...

The Monetization Generation

... point to actually become stock traders. StockLo App StockLo guides young adults through the process of engaging in the stock market through gamification. Users can play with friends or anyone around the world (leveraging Zs’ global mindset) to gain a higher return through duels and tournaments that are started through the app.Pitly Pitly takes a beginners’ approach to stock investing, focusing on helping users learn about stocks, how to invest, and how interactions within the market take place. The ...

Tech Truths

... reflect how each generation regards tech and interacts with it. By examining how Boomers, Gen Xers, Gen Ys, and Gen Zs approach tech, brands can better engage each generation via technology in the ways that align with their attitudes and behaviors.TO BABY BOOMERS, TECH = A TOYPerception of Tech: To most Boomers, technology is a novelty. It's an exciting advancement that they want to understand and play with, often to keep up with the younger generations in their lives. They don't regard tech as ...

Gender Worldwide

... fee of $300). Author Nandini Krishnan (Hitched: The Modern Woman and Arranged Marriage) believes that family will continue to play a major role in young Indians’ efforts to marry, but also proposes that arranged marriages will continue to evolve —and could ultimately resemble a family-centric approach to online dating. BRAZIL: BEAUTY AT SPOLETO To celebrate International Woman’s Day, Brazilian restaurant chain Spoleto promised every female customer a free meal on the condition that she ...

Breaking Bad

... these behaviors are destigmatized today.RECOMMENDATION: Brands shouldn't play into the media’s generational stereotyping. Help bridge this generational divide by showing how all generations, especially older ones, are more accepting of once-stigmatized behaviors if the resulting changes contribute to the good of society. INSIGHT: As a brand, you might think you’re only resonating with Ys and Zs by creating marketing and entertainment around progressive behaviors but this forward-thinking approach ...