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Stress Factors & Social Norms

... A quantitative overview of the stresses and social norms across generations today. WHAT THEY WORRY ABOUTWhich of the following things, if any, do you worry about?Please select all that apply. Bullying | Work/school | Random acts of violence (e.g., gun violence, acid attacks) | Racism | Terrorism | The state of my country | The state of the world | War | Drug addiction | Medical issues/ diseases | The economy | The environment/ climate change | Natural disasters ...

Deeper Connections With Friends

... be part of a large event. For instance, eight in 10 youth would take a friend as their +1 to a wedding, and another seven in 10 youth would take a friend to their high school or college reunion; approximately eight in 10 Trendsetters would do both. One in five youth have also asked a friend to go with them to a doctor’s appointment, an even more intimate ask of a friend.Which of the following best describes you?Strongly/Somewhat Agree Summary I would take a friend to a wedding as my +1 | I would ...

Betterment & Learning

... ?Select all that apply. Learning new things is fun | I am always interested in learning new things | I want to be a well-rounded person | I try to keep my brain active outside of work/school | When I go online, I usually end up learning something new | I try to learn something new every day | It's easy to learn new things | I approach most things I do as an opportunity to learn something | The best place to learn something new is online | People may age are taking more classes for fun than a ...

Work & Life

... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...

Shared Interests With Friends

... way young people make new friends is at school or at work, with 64% of U.S. youth and 56% of UK youth doing so. Additionally, 78% of Gen Zs in the U.S. and 72% of U.S. women find this to be true. Half of youth have also met new friends through previously existing friendships, emphasizing the desire to have friends with similar tastes and shared interests.In which of the following ways, if any, have you ever met friends?Please select all that apply. At school/work | Through other friends | On ...

Living Preferences

... their significant other, especially those in the U.S. and to live near their job/school, both of which are more important for women than men. Another 60% of youth say it is/will be important that they live within walking distance of grocery stores, especially those in the UK, and public transportation. Most also want to live near their friends and family and public parks/green space. For women, more so than for men, it’s more important to live near family, while for men it’s more important to live ...

Retail & Spending Data

... normal | I feel confident in my living situation | I feel confident that everything will be okay | I feel confident in my job situation COMFORT WITH FUTURE ACTIVITIESIn the future, how comfortable, if at all, do you think you'll be with doing each of the following?Completely/Somewhat Comfortable Summary Hanging out with my friends | Shopping in store for groceries | Shopping in store for clothes/accessories | Going to a park/playground | Going to a restaurant | Being at school/work | Going ...

Gen Z Landscape

... parents, not getting enough sleep, and money. Worrying about their personal appearance and their personal relationships can also be stressful. Significantly more young women than young men, especially in the U.S., are stressed out by nearly every item listed, as are older Zs compared to their younger counterparts.Which of the following, if any, cause you stress?Please select all that apply. Getting good grades at school/doing well at work | Pleasing my parents | Not getting enough sleep | Having ...

Activities At Home

... A quantitative overview of the activities young people take part in within their community.HANGOUT SPOTSWhen in the town/city you live, where do you typically go when not at home or work/school? Restaurants | Grocery store/deli/convenience store | Stores/the mall | Friends' homes | Movie theaters | Parks | Coffee shops | Bars | Library | Fitness studios/gym | Religious center | Community center | None of these FREE TIMEPlease select one statement from each pair ...