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Macrotrends

Multigenerational Marketing Tips

... THEM FEEL LIKE THEY MATTER VS. JUST TRYING TO SELL TO THEMThis desire is particularly pronounced in the UK with Boomers, Xers, and Ys all ranking this in their top five expectations of brands.Why?: Brands occupy a more emotional role in consumers' lives than ever before. Social media has broken down the wall between corporation and consumer, making it critical for brands to demonstrate their human side and show that they care about consumers as people. Meanwhile, as people carry brands around in ...

Out Of Office

... passions untethered to desks and screens. Entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, and fitness and not simply those that are office-based. Youth enjoy the escapism of watching those with active and tactile careers. Think beyond traditional celebrities and influencers when implementing social media strategies to include the aforementioned fields. Young employees are seeking a sense of freedom from desks and ...

15 Minutes Of Fandom

... The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.Fanclubs, fanboys and fangirls, and hardcore fandom are all concepts that are fading among modern young people, particularly in Western cultures. Despite the proliferation of cultural movements in the past two decades, especially with social media offering daily cultural moments and touchpoints, young people have ...

Betterment Marketing Tips

... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...

Culture Spotlight On South Africa

... brand Prime Obsession. The company began when the pair were interior design students at the University of Johannesburg and posted social media content reflecting this style. Prime Obsession has taken off rapidly, with media outlets including Vogue crediting them for ushering in the country's new design scene. Prime Obsession has started to receive international attention, having recently collaborated with Calvin Klein and Woolworths, and is poised for continued success; the duo ...

StoryTales

... The art of storytelling is undergoing a renaissance among youth and emerging as a popular tool for marketers.The art of storytelling is undergoing a renaissance among Gen Ys. Though they are notoriously distracted from the written page by other modes of entertainment, Ys are transforming the way we approach stories: They share personal narratives in real-time via social media, crowdsource plots with co-authors they’ve never met, appraise an item’s value by the power of its story, and assign ...

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

Go Big Or Go Home

... growing "Go Big Or Go Home" mindset, young people are looking for their close friends to offer more than support and loyalty; they also want them to provide inspiration to help them achieve a more adventurous life. As one 22-year-old woman from Portland told us in a focus group, "I don't think it's social media that drives me to be adventurous as much as it is my close friends. They always want to be doing exciting stuff and I want to be part of that." In turn, they know their friends want them to ...

State Of The Art

... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...