648 results for '"social media"'
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Macrotrends

Out Of Office

... passions untethered to desks and screens. Entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, and fitness and not simply those that are office-based. Youth enjoy the escapism of watching those with active and tactile careers. Think beyond traditional celebrities and influencers when implementing social media strategies to include the aforementioned fields. Young employees are seeking a sense of freedom from desks and ...

Home & Away Marketing Tips

... show and will be amplified across BMW’s social media channels and a TV campaign in January. - 4. Highlight Your Hometown Pride - Modern youth are increasingly feeling and displaying pride for their hometown, especially as they feel less connected to the communities they reside in as adults. Brands who address this deeply-rooted emotional connection that young consumers feel for their place of origin can capture this cohort’s authentic loyalty. Brands should emphasize their own connection to a ...

How Can I Help You?

... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...

Good Vibes

... , it’s only natural that they’re promoting kindness since they can immediately see the direct result of their efforts through one-on-one interactions. I think spreading kindness has become a huge part of society and culture in this day and age because this generation of youth is so open via social media. This openness provides a gateway for compliments and positivity just by doing little things such as liking or commenting on an Instagram or Facebook post.JULIETTE, 16, MNAdvocating for kindness may ...

The New Age

... subject of documentarian Albert Maysles’ last film). STREET STYLE SOCIAL MEDIA Blogs and social media accounts that spotlight unique senior style, like Idiosyncratic Fashionistas and Fashion Grandpas, have exploded in popularity among younger audiences in recent years; Advanced Style even became a documentary feature.GRAY HAIR Some trendsetting young women—Rihanna, Zosia Mamet, Nicole Ritchie, and Kelly Osbourne, just to name a few—are opting to dye their hair silver before even finding their first ...

Food Fixation

... identity results in both positive and negative consequences.One of the benefits is that it has inspired a generational love of cooking. An impressive 82% of Zs say that cooking skills are something they have or want, and the success of youth-oriented culinary series like MasterChef Junior, both in the U.S. and abroad, demonstrate how achievement in the kitchen has become widely aspirational. Zs relish the learning process that goes into creating a meal and will scour social media for recipes and visual ...

Betterment Marketing Tips

... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...

Show Me Love

... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...

Modern Love

... important role social media plays in defining identity for global youth, it takes a backseat to a number of other factors when it comes to relationship milestones. When asked what makes a relationship official, only 16% said “when you update your status on social media” and only 8% said “when you post digital evidence,” indicating that when it comes to relationships, it’s the in-person elements that matter more. Even with a myriad of new lenses through which to approach and view relationships, most ...

15 Minutes Of Fandom

... The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.Fanclubs, fanboys and fangirls, and hardcore fandom are all concepts that are fading among modern young people, particularly in Western cultures. Despite the proliferation of cultural movements in the past two decades, especially with social media offering daily cultural moments and touchpoints, young people have ...