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Macrotrends

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

Out Of Office

... passions untethered to desks and screens. Entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, and fitness and not simply those that are office-based. Youth enjoy the escapism of watching those with active and tactile careers. Think beyond traditional celebrities and influencers when implementing social media strategies to include the aforementioned fields. Young employees are seeking a sense of freedom from desks and ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

High Society

... -enhancing, functional foods that offer additional benefits on top of basic nourishment. Ys witnessed the birth of internet-based diet culture, with its subsequent spread of different modalities of nutrition, from raw veganism and fruitarianism to paleo and ketogenic diets, proliferating a seemingly endless amount of information on the latest fads and crazes via social media. This has left this cohort deeply interested in diet and nutrition, creating an enormous whitespace for brands to develop products ...

Multigenerational Marketing Tips

... THEM FEEL LIKE THEY MATTER VS. JUST TRYING TO SELL TO THEMThis desire is particularly pronounced in the UK with Boomers, Xers, and Ys all ranking this in their top five expectations of brands.Why?: Brands occupy a more emotional role in consumers' lives than ever before. Social media has broken down the wall between corporation and consumer, making it critical for brands to demonstrate their human side and show that they care about consumers as people. Meanwhile, as people carry brands around in ...

Good Vibes

... , it’s only natural that they’re promoting kindness since they can immediately see the direct result of their efforts through one-on-one interactions. I think spreading kindness has become a huge part of society and culture in this day and age because this generation of youth is so open via social media. This openness provides a gateway for compliments and positivity just by doing little things such as liking or commenting on an Instagram or Facebook post.JULIETTE, 16, MNAdvocating for kindness may ...

Betterment Marketing Tips

... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...

15 Minutes Of Fandom

... The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.Fanclubs, fanboys and fangirls, and hardcore fandom are all concepts that are fading among modern young people, particularly in Western cultures. Despite the proliferation of cultural movements in the past two decades, especially with social media offering daily cultural moments and touchpoints, young people have ...

The New Age

... subject of documentarian Albert Maysles’ last film). STREET STYLE SOCIAL MEDIA Blogs and social media accounts that spotlight unique senior style, like Idiosyncratic Fashionistas and Fashion Grandpas, have exploded in popularity among younger audiences in recent years; Advanced Style even became a documentary feature.GRAY HAIR Some trendsetting young women—Rihanna, Zosia Mamet, Nicole Ritchie, and Kelly Osbourne, just to name a few—are opting to dye their hair silver before even finding their first ...

Culture Spotlight On South Africa

... brand Prime Obsession. The company began when the pair were interior design students at the University of Johannesburg and posted social media content reflecting this style. Prime Obsession has taken off rapidly, with media outlets including Vogue crediting them for ushering in the country's new design scene. Prime Obsession has started to receive international attention, having recently collaborated with Calvin Klein and Woolworths, and is poised for continued success; the duo ...