Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... , but they are inevitably creating change on a global scale and empowering Zs around the world to do the same. NAVIGATORS Zs are well-prepared to chart their own course with more tools and know-how than any generation before them. Technology enables them to find answers to questions without relying on their parents, teachers, or friends, and to learn new skills simply by watching YouTube tutorials. They feel equipped to steer themselves towards success since they have resources, confidence, and a ...
On The (Im)pulse Dec 09, 2018 ... young consumers will accordingly cut back in other categories both big and small to be able to afford this. From deciding to opt out of the latest technology, which is another significant purchase, to opting to forego dining out and partying to save on smaller bills that all too easily end up becoming larger ones over time, young consumers are looking holistically at the prioritization of both their funds and their time in order to focus on what they prize and how to work even more smartly toward ...
The Hive Mind Dec 16, 2019 ... culture, especially as those in this cohort are highly exposed to the modern iteration of superfandom: 72% of youth in the U.S. and 71% in the UK agree that people aren’t just fans today, they’re either superfans or casually interested. Gen Ys, who came of age alongside the development of social technology, and Gen Zs, who are digital-natives and have never known a time before social tech, are hyper-aware of stan culture and use the term stan as a verb colloquially, day in and day out. Some Zs we ...
Brand Friends Forever Aug 18, 2013 ... “against dirty”). As Ys increasingly carry brands in their pockets 24/7, they’re seeking out those that have the very same human traits that they might look for in friends: intelligence, humor, kindness, generosity, empathy, and fun. Instead of using technology to create high-tech consumer experiences, BFFs nurture “high-touch” relationships, using social media to be more open, approachable, and conversational. THE NEW BFFS treat consumers like partners. BFFs try to make their friends’ lives better by ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... try-ons | Virtual reality experiences | More backstory about how products are made/where they are sourced | Predictive shopping technology | Blogger and stylist recommendations ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... to appear in a TV ad. Young people have been reviewing technology, apparel, and beauty products for years, but now, kids are exhibiting this behavior at even earlier ages and carrying more clout. And, today, almost every product category is under the critical lens of young reviewers. According to Tubular Labs, there’s a small but growing number of kids leaving candy and snack reviews (Babyteeth4), book reviews (AbriendoLibros), and movie reviews (BobbyBurnsOfficial). As this generation is already ...
Global Food & Beverage Trends May 28, 2018 ... Bar.Vrei A combination bar and café in Vienna, Austria is offering patrons the opportunity to game in VR while hanging out, eating, and drinking using various VR headsets, including Samsung GearVR, Oculus Rift, and HTC Vive. For those who prefer their gaming a little more old school, Vrei also offers original arcade games.Glenfiddich Whisky brand Glenfiddich staged a virtual reality tasting experience in Singapore at the TFWA travel retail conference. Using HTC Vive technology, the ...
The Path Aug 28, 2015 career education family home money ... them to find identity in their jobs. However, upbringing alone doesn’t account entirely for this phenomenon—the era in which they live also plays a role. As products of the Digital Age, Ys are less able to disconnect from work at the end of the day, as modern technology has facilitated the ability to work at all hours. Even when they’re not in the office, their phones are always with them, begging them to check business emails. Plus, Ys frequently socialize with colleagues, whom they consider their ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... generational values. Experiences give them the opportunity to come together and connect, which has become more important to them than ever due to the feelings of detachment their immersion in technology has fostered. For Ys, luxury is only a true luxury when enjoyed with a group—it is inclusive, not exclusive. As they see it, what’s the fun in enjoying something exclusive if you can’t bring along your closest friends? They’ll pay luxury-level prices on concert tickets despite their aversion to paying ...
The 3Rs Aug 20, 2013 ... generation. RESULTS Today’s young consumers are incredibly results-minded. Whether they’re harnessing technology to track the efficiency of their everyday habits (Life-Tracking, Cassandra, Spring 2009), or participating in challenges that compel them to meet goals under strict time limits (Challenger, Cassandra, Spring/Summer 2012), the ultimate objective is always the same: They’re seeking tangible, comprehensible end results for their efforts. The promise of trackable results and clear goals is its own ...
