381 results for '"technology"'
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Macrotrends

Z DNA

... , but they are inevitably creating change on a global scale and empowering Zs around the world to do the same. NAVIGATORS Zs are well-prepared to chart their own course with more tools and know-how than any generation before them. Technology enables them to find answers to questions without relying on their parents, teachers, or friends, and to learn new skills simply by watching YouTube tutorials. They feel equipped to steer themselves towards success since they have resources, confidence, and a ...

StoryTales

... fictional tales to objects. Indeed, storytelling has adopted a new air of cool and has become a coveted skill of the creative class. Going forward, Ys will expect brands, marketers, and products to tell compelling stories of their own in this new language.Once upon a time, culture was passed down from generation to generation by oral tradition. Then, the printing press gave us novels, and the motion picture camera introduced film. Now, technology and social media are constantly changing where, when, and ...

Digital Etiquette

... Etiquette, which itself features an entire section on communicating through technology. Across digital media, advice on how to mind one’s digital manners abounds: Slate runs an ongoing podcast called Manners for the Digital Age, Buzzfeed has compiled its own comprehensive guide to digital etiquette, and Facebook progeny Randi Zuckerberg recently released a book called Dot Complicated, which is devoted to untangling the complicated nature of our modern digitized life. Relying on these resources and a ...

Global Food & Beverage Trends

... Bar.Vrei A combination bar and café in Vienna, Austria is offering patrons the opportunity to game in VR while hanging out, eating, and drinking using various VR headsets, including Samsung GearVR, Oculus Rift, and HTC Vive. For those who prefer their gaming a little more old school, Vrei also offers original arcade games.Glenfiddich Whisky brand Glenfiddich staged a virtual reality tasting experience in Singapore at the TFWA travel retail conference. Using HTC Vive technology, the ...

Brand Friends Forever

... “against dirty”). As Ys increasingly carry brands in their pockets 24/7, they’re seeking out those that have the very same human traits that they might look for in friends: intelligence, humor, kindness, generosity, empathy, and fun. Instead of using technology to create high-tech consumer experiences, BFFs nurture “high-touch” relationships, using social media to be more open, approachable, and conversational. THE NEW BFFS treat consumers like partners. BFFs try to make their friends’ lives better by ...

Feedback Loop

... to appear in a TV ad. Young people have been reviewing technology, apparel, and beauty products for years, but now, kids are exhibiting this behavior at even earlier ages and carrying more clout. And, today, almost every product category is under the critical lens of young reviewers. According to Tubular Labs, there’s a small but growing number of kids leaving candy and snack reviews (Babyteeth4), book reviews (AbriendoLibros), and movie reviews (BobbyBurnsOfficial). As this generation is already ...

ReLuxe

... generational values. Experiences give them the opportunity to come together and connect, which has become more important to them than ever due to the feelings of detachment their immersion in technology has fostered. For Ys, luxury is only a true luxury when enjoyed with a group—it is inclusive, not exclusive. As they see it, what’s the fun in enjoying something exclusive if you can’t bring along your closest friends? They’ll pay luxury-level prices on concert tickets despite their aversion to paying ...

The Path

... them to find identity in their jobs. However, upbringing alone doesn’t account entirely for this phenomenon—the era in which they live also plays a role. As products of the Digital Age, Ys are less able to disconnect from work at the end of the day, as modern technology has facilitated the ability to work at all hours. Even when they’re not in the office, their phones are always with them, begging them to check business emails. Plus, Ys frequently socialize with colleagues, whom they consider their ...

The 3Rs

... generation. RESULTS Today’s young consumers are incredibly results-minded. Whether they’re harnessing technology to track the efficiency of their everyday habits (Life-Tracking, Cassandra, Spring 2009), or participating in challenges that compel them to meet goals under strict time limits (Challenger, Cassandra, Spring/Summer 2012), the ultimate objective is always the same: They’re seeking tangible, comprehensible end results for their efforts. The promise of trackable results and clear goals is its own ...