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Macrotrends

Money Talks

... , relationships have taken on new forms, and gender norms have evolved. Both parties are judged based on the financial resources they bring to a relationship because, often, both parties contribute to a couple’s bottom line. To that end, one’s financial profile has become a key factor on which compatibility for both men and women is weighed. Potential partners not only consider what one brings to the table but also the type of lifestyle one expects. A person who wants to live extravagantly may not be ...

POP Trends

... #womenatlength to evangelize longform by and for women. Meanwhile, reader interest in outlets that prioritize lengthy narratives (such as Northern Correspondent, Matter, and Belt) has been demonstrated via Kickstarter funding. - LONGFORM SELECTS - “Be Bossy,” New York Magazine, May 2014. A profile of Sophia Amoruso, the 30-year-old CEO of Nasty Gal and author of #GIRLBOSS.“Who Killed Lois Duncan’s Daughter,” BuzzFeed, May 2014. The author of I Know What You Did Last Summer investigates her own daughter’s ...

Control Center

... kits like those from Ancestry.com and 23andMe offer everything from genealogy to genetic health risks. Learning more about one's specific genetic makeup provides the knowledge to take preventative steps, decrease risk factors, and take control of one's health. Further catering to young consumers' desire to take control, the FDA recently approved 23andMe's direct-to-consumer test for several mutations of the BRCA genes, which have been associated with breast and ovarian cancer in women and prostate ...

Control Center 21+

... kits like those from Ancestry.com and 23andMe offer everything from genealogy to genetic health risks. Learning more about one's specific genetic makeup provides the knowledge to take preventative steps, decrease risk factors, and take control of one's health. Further catering to young consumers' desire to take control, the FDA recently approved 23andMe's direct-to-consumer test for several mutations of the BRCA genes, which have been associated with breast and ovarian cancer in women and prostate ...

Digital Wellbeing Movement

... media.RULES OF ENGAGEMENTAmong Trendsetters, one in three in the UK and one in four in the U.S. have imposed rules on themselves to limit their time on social media, especially women in both countries. Time restrictions for gaming are not as prevalent among young people today, as only one in five have taken steps to impose rules for limiting their time for gaming activities.Which of the following, if any, are true for you?Select all that apply. I have imposed rules on myself to limit my time on social ...

Future Of Travel, Transportation, & Infrastructure

... interested in utilizing hover boards and/or electric bikes as means of new transportation. U.S. men are more likely than both UK men and women to have tried and liked each of these new innovations.Which of the following, if any, have you tried or are you interested in trying?Tried It/ Interested In Trying It Summary Electric/hybrid cars | Hover boards | Electric bike | Self-driving vehicles | Electric skateboard | Electric rollerblades (e.g., Segway Drift) | Bike share programs | Electric ...

Build Your Own Career

... they need to be able to customize potential roles to fit their learning/career goals in order to accept a job offer.59% of Trendsetters need the ability to manage their own career path to feel successful at their job.CREATING THEIR OWN ROLESYoung people, especially women, want to take charge of their own destiny, with about three quarters preferring to create their own career path rather than follow one set forth by their employers. Additionally, the majority of young people, including 61% of ...

Mom Focus

... to simply play the role of breadwinner, they are contributing more time and effort to their families than ever before. Women concur; 63% percent of moms agree that today’s dads are doing more as parents than did previous generations. They are sharing household responsibilities and taking on a more involved (and emotional) approach to parenting, as well. This new generation of dads is incredibly engaged and invested in their children and their family lives, yet many feel that marketers have failed ...

UnWasted Time

... (not drinking alcohol throughout the month of January) | I have done a drinking detox with my friends More than 6 in 10 young people who drink would prefer to drink fewer higher quality alcoholic beverages than drink more lower quality beverages.25% of women who drink in the U.S. feel guilty when they spend money on alcohol.ALCOHOL SUBSTITUTESAmong those who drink, more than a third of Trendsetters want healthier alcoholic beverages (those with less sugar and/or added antioxidants) and about a ...

Parenting Out Loud

... it’s like to have a newborn on Facebook and it quickly went viral. People appreciated that he was so outspoken about aspects of parenting that others wouldn’t admit and that he’s taking a very involved role as a father. He’s rumored to be writing a book about honest parenting specifically aimed at dads.Women IRL Last year, Real Simple launched the Instagram account @WomenIRL and hashtag #WomenIRL to encourage women to share the messier moments of their lives and be honest on social media. Much of ...