Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...
The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
The Education, Work & Success Perspective Jun 09, 2020 ... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...
Influencer Marketing Tips Dec 10, 2019 ... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...
Peer Improvement Mar 24, 2018 social life friends ... As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.When considering the concept of peer pressure, it generally evokes a negative notion of feeling forced to do something bad, wrong, or risky at the behest of one’s peers. For modern youth, a new version of peer pressure actually involves one’s peers encouraging them to engage in self-improvement. Friends are prompting one another to be more in touch with their emotions, to ...
