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Macrotrends

(Ana)logging Off

... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...

Branding Trends

... announced the pop-up shops for his Life of Pablo album tour, only the cities were revealed to prospective buyers; his creative agency DONDA later released the exact locations on Twitter. A couple of months later, a password-protected online store opened to sell limited merch.The Weeknd, Starboy Fans of The Weeknd had to register online to receive details about the artist’s pop-up shops, which appeared in NYC, LA, Miami, and London coinciding with the release of Starboy in November 2016. Justin ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

Public Funds

... CabellFollowing in the pioneering footsteps of Everlane, new online-only accessories brand Oliver Cabell is seeking to disrupt the luxury fashion category through its direct-to-consumer line of affordable, unisex Italian-made bags. All products tout a "price breakdown" that explains how the brand arrives at its list price, with dollar amounts for each step of the production process: materials, labor, transit, and duty. The brand underscores its fair pricing by also listing the traditional retail ...

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Office Space

... incorporate shared office facilitates into some of its retail stores, beginning with three in the Boston area. Workbar operates the locations, offering co-working memberships, pre-scheduled meeting space, and access to its in-person and online community for networking. Each office space includes high-end workstations, conference rooms, private phone rooms, printers, and unlimited coffee and tea.Scandinavian Airlines’s SAS City Lounge Frequent flyers of Scandinavian Airlines seeking office space can ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Cease & Assist

... this problem and offer assistance with choices and curated selections and even occasionally make decisions for them. This signals an important shift in consumer behavior, where it’s becoming more desirable for brands to provide fewer options and tailor recommendations to each consumer to alleviate hassles of decision-making.It can definitely be overwhelming when given so many selections whether online or in-store. Sometimes it will cause me not to purchase anything because it is just too ...

ReLuxe

... , it may as well not exist. Even though many Zs still prefer to shop for products in-store rather than online (60% in the U.S. and 43% in the UK), the digital realm is where they go to discover products and form relationships with brands. Those early connections on social media lead to an affinity that will inform their purchasing decisions when they can finally afford luxury.Zs are also good news for luxury brands because they aspire to ownership. While much has been said about the ...