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Macrotrends

Betterment Marketing Tips

... subject and get greater guidance and support. Marks & Spencer Retailer Marks & Spencer has partnered with comedian and mental health campaigner Ruby Wax to create The Frazzled Cafe Project, an initiative that serves as a mental health drop-in for shoppers. The event is biweekly and is hosted by trained volunteers who help create a space where shoppers can discuss their feelings and current stressors. England’s use of antidepressants has doubled in the past decade and M&S aims to use their event ...

Soundscape

... , sigh, or giggle to evoke their feelings about a post and thereby infuse more empathy into their responses. And as consumers have become conditioned to audio triggers that elicit emotional and physical responses (think Pavlov), there’s even an opportunity for marketers to leverage the unique sounds of their products and brand identity. I use voice message functions when my friends cannot talk on the phone. I think it is very convenient, easy to use, and can express not only the message, but also the ...

Duty Free

... Young consumers are redefining grown-up responsibilities, and, in doing so, they are finding time for a new set of adult priorities. Traditionally, when young people reached adulthood and left the nest of their parents’ homes, they took over key decision-making responsibilities. As they set up their own households, they were expected to make every choice about what brands to stock in their pantries, what cleaning supplies to use, what brand of paint to go with, etc. They had to form their ...

Global Betterment Trends

... , and beard balms have all rapidly become available; this is a major shift from just a decade ago when men resorted to using women’s products since there wasn’t much available to them on the market. Sales of men’s face creams have doubled in the past decade, and use of face-cleansing products has jumped 60 times between 2009 and 2016, according to Nielsen. We’ve also seen an increased demand for men’s grooming products in the U.S. and UK, but for different reasons outside of career growth (see ...

weCommerce

... get rid of or don't have space for.JOSEPH, 31, INI use Tradesy for selling because you can swap your item for something else. It's easy and very efficient to buy or trade.HEIDI, 24, MNThe buying side of the weCommerce sphere holds appeal equal to that of the selling side. Participants enjoy the serendipity offered by the resale market; unlike traditional retail which typically invites comparison shopping, weCommerce has less process attached to it, making it more novel and, thus, stress-free. A 26 ...

Need For Speed

... there are unneeded steps that can be removed to make it faster. They should reimagine wait time as an opportunity to create an emotional connection with consumers and even use downtime while having to wait a way to make one's day more enjoyable. As consumers ultimately turn to brands to make their lives easier and better, helping consumers make the most of their time and eliminating wasted time should be central to a brand's mission. BRAND IMPLICATIONSYoung people place a high premium on their time ...

Home & Away Entertainment Trends

... lounges until the end of January 2019. Those with access to the lounge can use Inflight VR headsets to immerse themselves in short films and documentaries, as well as explore beautiful destinations around the world in virtual reality. For those traveling with children, the headsets also provide child-friendly video content.Etihad Airways Etihad Airways conducted a month-long trial for a new VR entertainment experience in its First Class Lounge and Spa and Business Class Premium Lounge at Terminal 3 in ...

Purposeful Pop

... ; he’s proud to be considered a troublesome person in the face of social, governmental, and corruption issues. As more musicians in Nigeria use their music for political commentary, R&B artist Innocent Idibia, known as Tuface, recently announced his intentions to run for public office. In the U.S., pop star Justin Timberlake’s music video for “Supplies” shows a seemingly futuristic, dystopian cityscape, yet all of the footage on the TVs Timberlake watches features present day problems, including ...

UnWasted Time

... ). Fancy mocktails are becoming more common on menus at restaurants and bars, though such establishments need to ensure such options are healthy rather than the overly-sweet non-alcoholic cocktails of the past, like Shirley Temples and virgin daiquiris.[I've been drinking] a lot less, almost none. My personal reasoning is health but also because it is expensive and you realise over time how much you save and that you can use that money for holidays or something that gives you a more lasting and ...

Culture Spotlight On Nigeria

... culture. Several recent popular works include Season of Crimson Blossoms by Abubakar Adam Ibrahim, a novel about female sexuality, drug use, political corruption, and ethnic violence; Born on A Tuesday by Elnathan John about the rise of Islamic extremism through the eyes of a homeless teen; and Stay With Me by Ayobami Adebayo about a Nigerian couple struggling with infertility. These titles are attracting large followings abroad and are reflective of young ...