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Macrotrends

POP Trends

... -held source of journalistic pride: being first. But mounting pressure to be the initial outlet to cover a story has resulted in shrinking standards of accuracy, inciting criticism from readers who long for perspective, not just promptness. But even young consumers of online articles, themselves, have proven susceptible to the inclination to post without forethought; this winter, 35% of Cassandra respondents reported that it’s still important to be the first to share something, and NPR recently ...

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

POP Marketing

... a “corpo-human” embodiment of the brand registered for classes. In a more recent episode, Subway tries to buy Greendale and turn it into a Subway University. Show creator Dan Harmon negotiated for creative control over the brand’s integration into episode narratives, a deal which gave him reign to portray Subway as a villain (and which in turn gives Subway its own cachet).SAMSUNG AND THE ACADEMY AWARDSHost Ellen DeGeneres’ now-famous celebrity-selfie moment was in large part the result of ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

(Pas)Sport

... ;but rather, regardless of who is competing, they see it as a distinct, memorable activity and a badge of honor to say they’ve been to sporting events in a plethora of places. A 31-year-old man from New York evoked this sentiment in our focus group, explaining, “I always try to make a point to visit the local stadium of the city I’m in at the time. I did that in Miami, Baltimore, and Los Angeles. These venues are like monuments and allow me to remember my experience in that place.” As being well ...

The Path

... life milestone as highly relevant, but they approach college differently and have distinctive expectations of it compared to those of previous generations. With unprecedented access to online resources and tutorials, Zs are more educated than any generation before them was by the time they went to college. They are also more likely to know what they’re interested in, having taken a professional approach to their free time since early youth to inform their future career aspirations (see ProPlay ...

Marketing Tips

... included four suites, themed around games like Minecraft and Assassin’s Creed, each of which were equipped with an Xbox One X, a TV, headsets, and a full selection of games. Guests could reserve a slot for them and a friend to stay between 8pm and 8am for an overnight experience or for a two-hour visit during the day. - 7. TAP THEIR CHALLENGER MINDSET. - Young people are a competitive bunch who are hungry for new ways to challenge themselves and compete with others. They want brands to provide more ...

Inside Out

... conflict with these religious practices.American Eagle The retailer debuted a hijab made of denim for sale on its website. - FOOD CATERING TO MUSLIM CONSUMERS - Verify Halal An app recently launched in Kuala Lumpur, approved by the Malaysian Islamic Development Department, that allows smartphone users to verify the halal status of food products. The developers intend it to become a global service.The Halal Guys A halal cart operating in NYC for almost three decades opened its first ...

Brand Friends Forever

... most likely lose the complaining customer. SAM, 26Brands that seem accessible and more like a neighborhood company that you can trust and feel comfortable with are definitely more desirable than a huge corporation that gives off an impersonal vibe. THEO, 19We all want access and direct attention. When I buy something online, I want to know that I can email someone or live-chat with someone to have it taken care of directly. I also want ‘inside information’ or special perks. Brands should follow the ...

Gut Check

... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...