387 results for 'global'
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Macrotrends

Food Fixation

... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...

Feedback Loop

... share their “work” online since they consider it worth it to receive guidance. For example, in posting a makeup tutorial on YouTube, a clip of their comedic chops on Vine, or fan fiction on Tumblr, they’re looking to gauge the reactions of the global community and expose themselves to a broader range of ideas. The nature of the web has always enabled this, but it’s Zs’ mindset that differentiates them from their older counterparts. They’re taking the feedback they get—and give—more seriously as a ...

ProPlay

... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...

Z DNA

... not only want to make a difference on a local level but also in the world at large. In the past, teens’ involvement in social causes was most likely to take place in their immediate community. Yet, for Zs, it’s a given to act globally, too. This desire stems from the fact that news from distant places feels closer today due to the presence of global information in their social media feeds. This generation is more aware of problems occurring around the world, and thus feels a greater desire to help ...

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

ROI (Return On Image)

... brightness, contrast, saturation, warmth, and more. In August, we launched Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion, unlocking creative video possibilities previously only available with expensive photo editing programs. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKOn Instagram, a brand’s tone of voice is primarily delivered through imagery. When we speak with brands about developing their Instagram presence, we ask them to ...

eLationships

... finding out their name, and can only send a single message at the end of the experience. Moreover, because this app is global, it stands to amplify Ys’ sense of Cultural Diplomacy. I have some friends, who in real life I have never known, many of them I met maybe because we follow the same television series or maybe because we like the same movies, and in this way we began to send messages and stay in touch. I have a friend [like this] with whom I’ve been chatting for almost two years. AGNESE, 23 ...

POP Trends

... , the ethos it embodies meshes seamlessly with young generations’ unbordered mindset. Digital access has expanded these individuals’ horizons as well as their conception of what beauty is, and as a result they are more inclined to embrace a diverse, global aesthetic that upturns traditional ideals of beauty and fashion. The concept of ageless beauty further appeals to Ys’ and Zs’ own sense of being younger, in all regards, than their parents were at the same age, a reality that makes the concept of ...

Outer Limits

... balloon’s burst to win a forthcoming trip to space.Virgin Galactic has signed Land Rover as its first global sponsor for the next three years. As part of the partnership, the Virgin Galactic team and all future astronauts will ride in Land Rover vehicles to space training and to the spaceship.Japanese beverage company Otsuka plans to bring the first commercial product to outer space. In October 2015, it will send to the moon a titanium container filled with its powdered Pocari Sweat sports drink. ...

Culture Counseling

... highlights the impact of climate change by following celebrity investigators as they visit places affected by global warming, and interview experts and ordinary people there. - Encourage them to have an optimistic outlook, even during troubling times - That Dragon, Cancer is an autobiographical video game from designers Ryan and Amy Green, which tells the story of their youngest son’s terminal illness while teaching players about the disease, hope, and faith. - Introduce them to other languages - Koe ...