Fempowerment Mar 16, 2015 gen z gender equality feminism women ... . However, this attitude is now more of a rarity than the norm. As the term popped up on Zs’ radar and they grew to understand what it meant, they became the driving force of this changing mindset to the extent that many consider it a given to be a feminist. They’re now looking for brands to further their feelings of Fempowerment and spread it among society at large, as evidenced by their praise of marketing initiatives that highlight women’s confidence and strength. For brands, it’s important to ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... reevaluated and modernized, as with other areas of Zs’ lives (see Life Skills). Until then, marketers who wish to engage young consumers will need to respect their nuanced relationship with technology. Just because they engage with friends on messaging apps doesn’t mean that marketing to them on such platforms is wise. They would rather be reached through methods reserved for their outer layers of contacts where they can respond on their own time without the pressure of immediate feedback. Email and ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... concept of “playing with your food” and encourage young consumers to customize or personalize their purchases (think Lunchables 2.0). Likewise, we forsee an increase in marketing campaigns that elevate food and beverages as lifestyle products and reinforce how young consumers self-identify and socialize. Cafés and restaurants are replacing malls as Zs’ preferred meeting places of choice, so bringing food and beverages into retail spaces can help attract them, particularly those affected by the ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... flexible and know how to best work within a system that has constantly evolving constraints (see Z DNA: Navigators), and therefore don’t fear being tied down by ownership. They have acquired impressive value manipulation acumen as a result of branding and marketing themselves on social media and feel confident in the application of these skills in other areas, including consumerism and finances. For instance, they know how to make themselves come across as funny, stylish, artistic, hip, or socially ...
The Fail Mar 05, 2015 gen z parenting play sports ... experience, and take another shot at getting it right—just as Zs would themselves. As with their idols, Zs will feel that brands that acknowledge their imperfections are more authentic and in line with their values, and they will lend such companies their support. Failing will no longer be a kiss of death for brands, but rather an opportunity to impress Z consumers with their ability to reinvent themselves. Likewise, marketing messages must address Zs’ shift in mindset. While previous generations enjoyed ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... . They’re the ultimate self-starters, as evidenced by how adept they are at marketing themselves online, setting up digital storefronts, and raising money via crowdfunding. They know how to work within the existing system to make extra money and build a brand. And unlike Ys who are characterized as entitled, Zs have an especially strong work ethic. They’re eager to learn as much as possible and will be more able to pick themselves up and start over should their plans not work out. They don’t feel ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , shoppers are attending pop-up events and scanning QR codes to make purchases. Even big box stores are entering the country without a physical retail footprint, finding that they don’t need one to reach coveted Y and Z consumers. A side benefit of taking this approach is avoiding the exceedingly high cost of real estate in major Chinese cities, though retailers still need significant marketing efforts to get noticed in the increasingly crowded marketplace. - International YouTube Stars - As Ys and Zs ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... reasons. While they’re still as popular as ever, murmurs of a potential backlash are being heard among particularly conscious consumers who are starting to question the ethicality of using them. Two years ago, a marketing agency came under fire when it hired members of Austin’s homeless community to walk around carrying mobile Wi-Fi devices, offering SXSW conference-goers Internet access in exchange for donation. (Their pay? $20/day.) More recently, the media has turned its spotlight on the “1099 ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... commercialized holidays have become (consider the earlier onset of Halloween, Thanksgiving, and Christmas marketing each year). Instead of celebrating just a few holidays, most of which are over marketed and hyped up to the point that they are anticlimactic, young consumers want a bigger pool of occasions that they can choose from. That’s not to say that young consumers are disinterested in traditional holidays; in fact, it’s quite the opposite. Indeed, they look forward to these days and view them as the ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... brightness, contrast, saturation, warmth, and more. In August, we launched Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion, unlocking creative video possibilities previously only available with expensive photo editing programs. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKOn Instagram, a brand’s tone of voice is primarily delivered through imagery. When we speak with brands about developing their Instagram presence, we ask them to ...
