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A&S Dating And Relationships

... nontraditional values, they do still have traditional preferences when it comes to intimacy and commitment. For example, 82% would prefer to date one person at a time rather than multiple people, and 76% would rather have sex based on love than have casual sex. And although young adults are considered digital natives and are known to use dating apps, they would still rather meet a romantic partner in person than online. Young women are more likely than young men to have these preferences, as are teen Zs more ...

Gender Consumer

... additional product info, reviews, or comparison shopping info | Apps with real-time information on store line wait times and/ or in-store maps | In-store entertainment/ experiences | Limited editions | A designated “men's zone," where men can take a break from shopping, quickly catch up on the game, or just relax | Social mirrors that take pictures of you that you can send to friends for feedback | Mobile apps that provide in-store assistance or connect you to sales-people | A designated “women's ...

POP Watch

... enjoyment, a sense of belonging, comfort, and total satisfaction from comedy. To me, comedy is a commodity.JULIA, 29COMEDY SOURCESTV shows are the first place young viewers turn for a laugh. Movies, online videos, and social media also rise to the top. Men are more likely than women to turn to comedy podcasts or comedy specific apps for humor, while women are most likely to stick to more traditional comedic outlets like TV and books. From the list below, where do you turn for comedy and laughter? TV ...

Gen Z Landscape

... and pursue what I'm most passionate about in life | I believe I can do anything I put my mind to SKILL MASTERSGen Zs in both countries are highly ambitious. They seek to obtain a range of skills, including learning how to start a business, financial investing and budgeting, speaking a foreign language, creating apps, and graphic design. Many young people feel they already have writing and cooking skills, with U.S. and UK Trendsetters especially confident in these areas (seven out of 10 and six ...

Current Financial Situation

... to use various resources to budget and track their finances, primarily relying on personal spreadsheets or notebooks (31%), followed by budgeting websites and apps (18%). With most creating their own services to track their money, this likely indicates a dissatisfaction with the digital tools available to do this work for them. While only one in 10 young people have a financial planner or accountant, this trend may grow as Trendsetters are more likely than youth overall to have both.Which of the ...

POP Play

... trivia.MEREDITH, 31I tend to play games which intellectually stimulate my mind, such as 2048, puzzles, and trivia games. I am not much into those Flappy Bird-type apps. Being able to think strategically is a plus for me, so I can feel like I am not totally wasting my time.DANIELA, 16GAMING INTERESTSWhen it comes to newer game offerings and newer technologies, gamers are most interested in sandbox games that allow them modify the world around them. Just under half of men are interested in virtual reality games ...

TV, Movies & Books

... apps More than 80% of youth and 90% of Trendsetters watch live TV.LIVE TVThe primary reasons youth watch live TV are to be able to see the content as soon as possible and to watch the program as it happens. Trendsetters, especially those in the U.S., are more likely than young adults overall to watch live TV because it creates social events for them and their friends and because watching live TV feels like an important cultural event. Additionally, one in five young adults and about a ...

BMS Mind

... A quantitative overview of mental health and wellness habits and preferences70% of Ys feel that people can’t call themselves healthy if they don’t pay attention to their mental health. MIND MATTERS Ys, and Trendsetters in particular, have taken steps in the past year to advance and maintain their mental health. Nearly two in 10 use brain power or memory apps and read self-help books. One in 10 Ys and 15% of Trendsetters have even joined support groups to help their mental state. Likewise, they ...

Digital My Social Life

... personalities, trumps all other sites by a wide margin; this is true among both Mainstream and Trendsetters and is highest among teens. In line with their decreased usage of Facebook, only a third of teens think it's cool; however, Ys overall still think highly of the social media giant. For Trendsetters, YouTube and Instagram tie as the coolest social sites. Trendsetters also rank Twitter and Tumblr more highly than do Mainstream consumers. How would you rate each of the following media sites/apps?Top 2 ...

Consumed Consumer (Continued)

... (e.g., plane tickets, hotel reservations, etc.) | Personal care & grooming products (e.g., deodorant, hair styling, facial skincare, etc.) | Electronics/tech & accessories (e.g., TVs, computers, mobile devices, etc.) | Nonalcoholic beverages (e.g., sodas, energy drinks, juice, water) | Live entertainment (e.g., sporting events, concerts, movie tickets, etc.) | Dining (e.g., restaurants, bars, takeout, fast food, etc.) | Digital media (e.g., ebooks, video games, mp3s, apps, etc.) | Apparel ...