436 results for '"community"'
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Macrotrends

Users Anonymous

... aforementioned negative implications of these compulsions. Moreover, the nascent anonymity movement may also strengthen a more vibrant sense of community responsibility among Gens Y and Z going forward. Similar to how givers of charitable donations—or even subversive activists like the Anonymous collective—may opt to remain nameless to display a lack of self-interest in their generosity or heroism, the ascent of anonymity tools allows participants in the online space to focus on the act of creation and ...

Sports Clubbing

... continue to engage in as they get older. Sports Clubbing lets them, particularly older Ys, maintain an aspect of their youth and feel a sense of community similar to what they experienced during their school years, but it isn’t looked down upon in the same way as typical nightlife. Even if young adults get extremely rowdy partying around sports, it’s considered an appropriate outlet for binge drinking because they’re doing so in relation to a purposeful, communal event. Sports, unlike many other ...

eLationships

... who not only shares secrets but cares about those of her followers.Sephora’s Beauty Talk community provides superfans with a forum where they can trade makeup tips and seek peer advice; engagement tends to be deep, as members form emotional attachments to each other as trusted cosmetics advisors.iPad game Drei pairs strangers to help them figure out puzzles together instead of focusing on a sole winner; a pop-up panel lets players communicate with each other. - NEW MESSAGING APPS CONNECT USERS ...

Venture Consumers

... Kickstarter, where he asked for feedback pre-production to ensure fans were contributing to a line they would want to buy.SOCIAL PROJECTThrough the crowdfunding platform Catapult, Beyoncé and other celebrities curate favorite projects that benefit girls in need worldwide; with Beyoncé’s promotion, three community centers were funded for girls in Haiti.NEW ALBUMSolo musician and sometime-Dresden Doll Amanda Palmer raised over $1 million to fund her new album. - VC MARKETING - Build a loyalty program that ...

POPscape

... most niche topics have a passionate community of followers. Excluding brand channels, there are 1,825 automobile, 1,587 nail art tutorial, and 1,424 Android OS channels, each with more than 5K subscribers.In a one month span of time, Jimmy Fallon’s YouTube channel averaged 0.8% viewer engagement (defined as likes and comments per view), while the 958 channels dedicated to prank calls averaged 9.7% engagement.ChrisFix’s “How To” videos about car repairs and household to-dos have over 15K subscribers ...

Brand We

... add items they encounter in person seamlessly.ENVELOPE REGISTRY Australian registry startup Envelope Registry allows couples to ask for cash gifts to be used towards experiences, rather than material gifts they don’t really need or want. The beautifully designed site, which sources imagery from the VSCO Community, seeks to remove the stigma from asking for cash, by making the transaction elegant and subtle.58% of global youth say it’s more complicated to find “the one” than it was for previous ...

Fear Factors

... recognition as a form of stress relief. Instagram reports that ASMR was the top niche community trend of 2018 and last fall, Philadelphia held the first ASMR Film Festival. Meanwhile, big brands across all categories have increasingly been entering the world of ASMR. In 2017, IKEA created its own version that went viral, with more than 2.3 million views to date. IKEA reports that it saw a 4.5% increase in sales in store and a 5.1% increase online during the advertising campaign. And during the 2019 Super ...

Gender Trends

... name reflects its increased emphasis on community orientation, and the space itself has been given a modern, upscale update. While old-school barber chairs still dominate, the shop’s new SoHo location features white metal decor, custom-built cabinets, a spacious waiting room, and a patio and garden where clients can wait their turn (the salon doesn’t take appointments). An expansive apothecary, a mainstay of the traditional barbershop, provides a selection of grooming products from brands including ...

#Celebrate

... community. By participating in the same rituals (e.g. sharing the same type of visuals as their peers on certain days), young consumers can feel more a part of their network. In this sense, technology doesn’t isolate individuals behind screens, but rather gives them frequent opportunities to come together and connect human-to-human. While the tendency to establish new occasions has stemmed from Ys’ and Zs’ inherently social outlook, it’s also risen in part because they are frustrated with how ...

Gender Worldwide

... a female mate, and, ultimately, hardworking providers for their wives and children. But a subset of men in Japan has emerged in rebellion against these societal and gender norms. These so-called “Herbivore boys” reject corporate life and traditional marriage, display apathy toward sexual encounters, and instead invest their time and money in fashion and makeup. Herbivore boys have a reputation for being sensitive, shy, and reserved, and for valuing community and family over professional ...