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Macrotrends

The Binge Method

... experiences: no longer inclined to say they’ve “watched” a full series, they’re more likely to describe having “done” it (as in, “I finally did all of Breaking Bad”). Notably, Xbox One has responded to this sense of accomplishment by allowing users to unlock achievements when they’ve met certain binge goals in their Xbox media apps. This newly positive connotation stems, in part, from the fact that contemporary popular content is considered smarter than ever before (as we explore in Smart Pop). But it ...

Accelerated Adulthood

...  "the path" to adulthood, Zs are redefining the path through adolescence, making it a shrunken life stage as they quickly enter into adult-like experiences and challenges. They don’t just wait until they’re of age to vote to pay attention to politics, they begin following along and getting involved online and offline much sooner; they don’t just start noticing the opposite sex is actually cute and doesn’t have cooties, they have to figure out where they fall on the gender identity and sexuality ...

Show Me Love

... spoil themselves with presents and experiences rather than expecting someone else do so. Likewise, Singles Day, which first started as a holiday in China for the unattached to celebrate themselves and indulge, has become the world’s biggest shopping holiday, and even those in relationships, not wanting to miss out, use the day to honor themselves. While such public displays of love for oneself show no sign of slowing, young people aspire to be so comfortable in their relationship with themselves ...

Mixed Emotions

... within the hustle and bustle of everyday life.Young consumers look to brands to help them become happier; emphasize the ways in which your product or service will contribute to overall emotional wellbeing. Recognize the value and validity of emotions and emotional health in messaging and advertising instead of focusing solely on utilitarian benefits. - Emotion-Managing Experiences - The Class Founded by fitness instructor Taryn Toomey, who describes it as a “cathartic mind-body experience,” The  ...

The Freeform Movement

... involve a competition, but rather celebrates them for their own merits.Companies with brick-and-mortar stores should consider allowing consumers to utilize their space for unstructured or creative experiences, and brands without a physical presence could consider creating pop-up spaces for this purpose.  - FREEFORM WISDOM - THE OVER-SCHEDULED CHILDOne of the first books to highlight the downsides of overscheduling, The Over-Scheduled Child: Avoiding the Hyper-Parenting Trap from child ...

The Parent Trap

... with their children, and toys can often become a crutch to help them bond or keep their kids busy. Yet many parents are now trying to have less in order to just enjoy their time together—a desire that’s consistent with their overwhelming preference to give their child cool experiences rather than cool products (85% of parents in U.S. and 83% in the UK). They recognize that raising kids is rarely calm, but by rejecting the pressure to learn, do, and buy everything, they can only make ...

Life Skills

... as the ‘50s and saw a resurgence during the ‘90s, it’s once again enjoying a moment due to parental concerns about the future implications of our tech-obsessed society. Indeed, forest schools are increasingly popping up around the globe, most notable in the U.S. and the UK. Students not only are provided with the opportunity to learn outdoors skills and engage with the natural world but also are introduced to experiences that allow them to enhance their sense of self-sufficiency and problem ...

Culture Spotlight On China

... their friends. In some instances, shoppers can enjoy deals for up to 90% and even receive products for free when they refer enough friends to install and follow the app’s official accounts. The company taps into Chinese youth’s enthusiasm for live online shopping experiences, as the deals don’t last long; coupons are active for a few hours at most, meaning people have to be on social media with their friends to coordinate purchases. Pinduoduo had more than 114 million active users as of ...

Well at Work

... - MOZ To encourage employees to use their 21 allotted days of vacation, software company Moz offers $3,000 in vacation reimbursements for food, lodging, entertainment, and transportation.AFAR Afar, a San Francisco-based travel magazine, offers a yearly $2,000 stipend for employees to travel to any international destination they haven’t visited before. Participants are expected to post about their experiences on Afar’s website.GRAVITY PAYMENTS To promote his employees’ financial wellness, Gravity ...