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Macrotrends

NOwners

... which is shared with all members. NEIGHBORHOOD FRUITNeighborhood Fruit lets users find and share locally grown fruit, on both private and communal property, to prevent rot and waste. - SHARING & LENDING NETWORKS - Platforms that forge connections between users seeking to borrow and those with something to share. NEIGHBORGOODSNeighborgoods allows neighbors and local friends to seamlessly share their stuff. SNAPGOODSSnapGoods is a comprehensive network for renting tangible items. - BARTER NETWORKS ...

The FUND-amentals

... global lifestyle. Finch Launching in Australia, Finch aims to pick up where traditional banks left off. The inspiration for the financial services app came when the trio of founders realized they were using a slate of different apps to manage tasks such as paying friends, splitting bills, and managing their budgets. Finch offers each of these services in one place, and it adds notifications around how to better allocate funds for spending and saving.Qapital Qapital launched as a service to ...

The Young & The Restless

... an issue that they see and even experience as they’re more diverse and blended than any generation before them (see Inside Out). Such political and social issues are just some of the many matters that Zs are devoting their time and attention to that cause them distress.I don’t think I get enough sleep because of schoolwork, but also because I get distracted consuming entertainment like Netflix, texting friends, Snapchatting, and scrolling through Instagram, Twitter, and Facebook (which are ...

Venture Consumers

... action.Collaborative Opportunities: Ask for their input and make sure to give them credit due, whether in the byline, liner notes, credits, or another form of public acknowledgement.Tangible Difference: For Ys, doing good is its own reward. Demonstrate how their investments are helping to make a visible difference in the world. - VC PORTFOLIO - The New VCs’ financial portfolios are populated with investments in friends’ and celebs’ creative projects, local establishments, up & coming fashion brands, favorite ...

Next Gen Brand Loyalty

... . In the attention economy that Ys and Zs occupy, their brand loyalty isn’t necessarily decided by their dollars spent. Younger generations are more likely to measure their loyalty on other factors, such as following a brand on social media, seeking out more information about it, talking to their friends about it, or putting branded stickers on their belongings. The attention they pay to the brand is worth more than the money they would or would not spend. To older generations, brand loyalty has ...

Women Today

... Inclusive, women are marrying later, if at all, and the notion of being dependent on a man seems archaic to them. Where romantic relationships once provided the bulk of ongoing mutual support, singles are instead relying on their network of female friends. In this spirit, we’re also seeing the reemergence of women’s only spaces—gyms, social clubs, and even restaurants—where women can bond without male interference. And the significance of female friendship has been explored anew in entertainment, in ...

The Customer Isn't Always Right

... definitely say that the shop shouldn't allow them to purchase anything and turn them away. That's not the type of person you want advertising your brand. RACHEL, 24, UKBrands and their customers have been developing an increasingly close connection, as Cassandra has detailed in recent years (see Brand Friends Forever and The One). As the brand-consumer relationship has evolved, both parties have felt a sense of partnership and investment in each other; they are a cooperative community ...

Purposeful Pop

... is featured on t-shirts and jewelry, made mostly by independent designers, which many young Dalits are wearing proudly. Bulletin What started as a side project between two friends has transformed (over multiple iterations) into a type of “WeWork of retail” run by a pair of female entrepreneurs. Bulletin’s storefronts in NYC rent physical retail space to online companies, selling products with a purpose from female-led brands, including apparel and accessories making statements on causes and ...

There's No Place Like Home(town)

... origins. The comfort of a constant locality and the familiarity of its' customs and culture presents a strong pull that helps to offset the uncertainty youth feel toward their present—and their future. Both Ys and Zs also exhibit a fascination with origin stories, as reflected in their increased desire to know where their food and their fashion come from, and in the same way, they want to broadcast where they’re from, and they feel similarly interested in the origin story of their friends and ...

Social By Design

... feel relatable to youth, socialism feels more relatable, too. A 22-year-old man from New York explained, “I like the discussion that Bernie is stirring about socialism in the U.S. The average American is so attached to tradition, but things like universal health care are really not that crazy in other parts of the world.” Indeed, young people’s interest in other cultures is affording them a more global perspective of political systems. Many have friends in countries where socialism is common. For ...