802 results for '"gen z"'
Filter by:

Macrotrends

No Joy in Division

... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...

(Pas)Sport

... , for Zs who can’t hang out alongside locals at bars, stadium hopping is an accessible way to feel part of a community. It may seem strange to older generations that youth would put in this much “work” if they don’t care that much about a game, but as young generations prefer experiences over products, they’re bounty hunters always looking to collect unique memories and sporting events promise that each event will be different than the next. Attending a sporting event in a new place is “the ultimate ...

Self Made Global Trends

... Children.” This new demographic is creating a quandary for both educators and job opportunities. Many of the Invisible Children don’t speak Spanish, and are not fully immersed in Mexican culture. There are more than a half a million kids and teens who will be entering the job market within the next 10-15 years that Mexico is not prepared for. This means that Ys and Zs will likely struggle with unemployment and financial security for much of their young adult lives, and it will therefore affect their ...

Real Time+

... and improve targeting in recent years. Even on social media, where brands can take advantage of users’ personal information, ads are adding little to the existing conversations that their followers care about. Marketing sometimes distracts from the actual reasons Ys and Zs are on social media—to connect with their friends and know what’s going on in the wider world. Oreo, however, changed the game in 2013 when it tweeted about the Super Bowl blackout, ushering in an era of “real time” marketing in ...

WELLth Investors

... mental wellness | I invest money in my mental wellness | I invest time in my spiritual wellness | I invest energy in my spiritual wellness | I invest money in my spiritual wellness 80% OF Ys, INCLUDING 93% OF TRENDSETTERS, SPEND MONEY ON HEALTH AND WELLNESS. 72% OF Ys AND 60% OF TEEN Zs WORRY THAT THE HEALTHCARE SYSTEM WILL NOT BE ABLE TO SUPPORT THEIR GENERATION WHEN THEY’RE OLDER. WELLNESS MOTIVATIONS A majority of Ys say exercising and eating well is an investment in their health ...

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

Re-New

... watch again to see what happens. ANA, 27, UKI rewatch TV shows and series pretty regularly. I rewatch comedy series mostly, but I will also rewatch crime dramas such as Criminal Minds. I cannot rewatch suspense shows that have a surprise ending because it's not the same as watching it the first time. However, I rewatch comedy series if they are funny and crime series because they are entertaining. SABRINA, 34, TXFor Gen Zs, the Re-New movement plays a different role. Many teens are ...

Friends With Benefits

... historically have larger and closer friend groups, are more likely than young men to turn to their friends about these topics, as well as for advice about their careers, childcare, parenting, and growing up in general. Young men, on the other hand, are more likely than their counterparts to turn to their friends when they need to borrow money. Teen Zs, who are in an even more friends-focused life stage than Ys, are more likely than Ys to turn to their friends for advice on fashion, beauty and grooming ...

Stick It

... Despicable Me and Duck Dynasty. Young consumers worldwide are drawn to these cartoon-like images, which allow them to easily add a fun, visual pop to their text communications. Ys’ and Zs’ desire to infuse their digital communications with lighthearted images led to the fast rise of emoji characters, which they use to convey their feelings and tone, and to reduce the likelihood of miscommunication between friends. Stickers provide a similar function, but are even more culturally relevant than their emoji ...