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Global Perspective on TikTok

... with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Impact of TikTokHow ...

#FOMO

... media has a negative influence on relationships Reasons for Using TikTokWhat are the reasons you use TikTok?Those Who Use TikTok Entertainment | To be inspired | Connection with others | To learn a new skill | Education | Create content | Global news | Local news | Develop and/or express my identity | To become an influencer | For my work/to make money | Something else Gen Alpha Would Rather Be... Please select one statement from each pair you agree with more. I'd rather be a ...

Global Y Consumer

... A quantitative overview of global Ys’ shopping and consumption habits.ON/OFF SHOPPERS In-store purchases account for a little more than half of GYs’ shopping, yet online and mobile purchases have been growing, with Ys in Asia leading the way. In general, shopping via mobile device is much more common in developing countries (India, China, South Korea). In the UK and Brazil, online shopping on a PC over a mobile device is much more common. In general, what percentage of your shopping takes place ...

Global Y Media

... A quantitative overview of global Ys’ media preferences and consumption habits. 82% OF GLOBAL Ys SAY ENTERTAINMENT HELPS THEM FEEL MORE CONNECTED TO OTHER CULTURES. IN CHINA, 92% OF Ys FEEL THIS WAY. THOUGHTS ON ENTERTAINMENT People all around the globe watch the same things on their cellphones and the Internet. If a song is a hit, it is a hit everywhere—for instance, ‘Gangnam Style.’ Who hasn’t heard it? KRISTOPHER, 22, BRAZILI like to watch documentaries to learn the history ...

Global Y Identity

... A quantitative overview of who global Ys are personally and what you need to know about their generation. STATE OF MIND While the media often characterizes Ys as “narcissists” and “lazy,” GYs don’t view themselves this way. Rather, they tend to self-identify as “realistic” and “responsible.” “Open-minded” is also a key descriptor. Ys in India, South Africa, and Brazil are more likely to say they are “creative,” “innovative,” and “entrepreneurial.” Which of the following do you consider yourself ...

Global Y View

... A quantitative overview of the outlook, attitudes, and preferences among Ys around the world. 7 IN 10 GLOBAL Ys SAY THE WORLD HAS BECOME SMALLER BECAUSE OF TECHNOLOGY TECHNOLOGY MAKES THE WORLD GO 'ROUND It’s never been easier for young people to connect, learn, and communicate with peers around the world. Global Ys (GYs) agree that the Internet in particular has fueled this new perception of connectedness that transcends borders. In fact, 91% of Ys in both China and India agree that ...

Connection To Culture, Community & Cultural Acceptance

... Connection To Culture How strongly do you agree or disagree with each of the following statements? Since (or during) the pandemic...Strongly/Somewhat Agree Summary I feel more connected to global culture | My family is more open to accepting new cultural beliefs brought by younger members of our family | I feel more connected to my local community | My family accepted new cultural beliefs that they previously did not agree with | I introduced my family to different cultural beliefs I ...

Brand Affinity & Responsibility

... implements environmentally friendly practices | I think a brand is innovative if it creates sustainable/eco-friendly products | I am more likely to support a brand if it supports environmental issues that I care about | I am more likely to support a brand if it supports sustainability practices that I care about | It's brands responsibility to work with global governments to help fix the climate crisis I think a brand is innovative if it implements environmentally friendly practices | I ...

Popular Culture & Events

... A quantitative over of global youth’s attitudes and perceptions towards branded events.LIVE EVENT ATTENDANCE & INTERESTNearly half (45%) of youth across the globe have attended a concert in the past year, and another four in 10 have attended a live event focusing on an educational lecture (outside of school/work), a music festival, a gallery or museum event, and a play/musical. Those aged 22-34 are more likely than those aged 14-21 to have attended each of these types of live events in the past ...