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Macrotrends

DND (Do Not Distress)

... as a substitute for hanging out in-person (see Social Live). Moreover, to cope with the stress of making plans, many young people are choosing to primarily participate in the most wow-inducing experiences, as they feel such provide the greatest return on investment for the work involved (see Go Big Or Go Home). As it's become more common for plans to be big events or experiences, they're also feeling pressure to spend more money on socializing—47% of Trendsetters in the UK and 41% in the ...

Global Y Dream

... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...

Demo Real

... the streets, taking over college campuses, and attending political assemblies to build Demo Reals as they express their points of view on issues that hit close to home. They see their real life actions as working in tandem with their digital efforts to make the greatest possible impact.In the past, young people considered online activism to be both effective and fun because it raised awareness and gave them something to share, but now they’re rebounding from digital-only experiences and ...

Global Fashion & Style Trends

... factories are subjected to, especially in light of disasters such as the Rana Plaza tragedy. Fashion Revolution  Global style activists find a home in Fashion Revolution Week, an initiative dedicated to offering increased visibility to those who are both working towards and achieving sustainability in fashion. Global education and policy NGO Fashion Revolution created the week to commemorate the Rana Plaza Tragedy and underscore the high human cost in an industry where ...

Break It UP

... from Lidl Ireland shows. As a teenage girl breaks up with the boy she’s been seeing for a week, he realizes she’s making a huge mistake because she’s going to miss out on his mom’s home cooking and shepherd’s pie night.DANNON OIKOS Oikos Greek yogurt puts a humorous spin on the trope of the depressed person binging on ice cream after a breakup in this ad featuring John Stamos. After seeing a breakup note from his girlfriend, he’s seen eating straight from the container. But he’s not wallowing ...

Need For Speed

... to all U.S. consumers, is a prime example of an innovation in responsiveness. Via Map Tracking, customers can see exactly where their deliveries are; it even shows the location of the delivery truck in relation to the consumer’s home. This system of seamless feedback plays into young consumers’ need for control: brands can soothe their anxiety at their lack of control with a constant stream of feedback. Quartz recently aggregated general data on queuing and reported that U.S. consumers spend ...

Build Your Own Career

... hate the idea of being tied to one career forever and prefer the idea of trying lots of different jobs in different places, working alongside a wide variety of people.LILY, 20, UKGen Ys are known for creating their own path and delaying milestones that were significant to previous generations, including buying a home, getting married, and starting a family, all of which allow them more flexibility early on in their careers. Although the majority are still interested in reaching these markers at ...

Digital Trends

... marketers are already making use of remote-controlled telepresence devices to allow their fans to be in two places at one time. San Pellegrino’s Three Minutes in Italy campaign gave users 180 seconds of real-time, remote control over a tablet-enabled robot as it roamed the streets of Taormina. Coca-Cola’s annual Summer Love Festival this year featured The Social Robot, through which fans at home could view the camp, listen to live music, and interact with festivalgoers. And in the workplace, versions ...

10 Gender Takeaways

... consumer base it was attempting to appeal to. A TIDE & DOWNY commercial released in January warranted much positive feedback for its portrayal of a cool, capable dad—a vast improvement over an ad the company had released two years earlier, in which the stay-at-home dad refers to himself as a “dad mom.” - REFLECT THEIR MULTIDIMENSIONALITY - Men and women today are in strong agreement that gender norms are dissolving and boundaries are blurring. As such, there’s no longer a “best way” to be masculine ...

First Glocals

... homogenization. Travel used to provide a highly anticipated opportunity to collect products one can’t find at home, but with online shopping, it is now difficult to find anything truly unique that can’t be ordered with a click. In response, we are seeing a new duality among GYs, who want to foster international connectedness without sacrificing pride in their cultural heritage. Indeed, as a 25-year-old respondent from South Korea told us, “Right now I have both local culture and global culture within myself ...