308 results for '"marketing"'
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Macrotrends

Global Food & Beverage Trends

... ;tasked eight colorists to reimagine hair hues inspired by the bubbly beverage using its products, and the challenge quickly went viral. The movement has also prompted makeup gurus to create looks inspired by LaCroix.Halo Top Low calorie ice cream brand Halo Top has amassed a cult following, emerging as America’s best-selling ice cream pint in 2017. Its focus on social marketing and pastel packaging combined with its guilt-free branding has contributed to its rapid rise ...

Global Fashion & Style Trends

... this in their product packaging and marketing. Cosmetics company Lush declares "handmade is our middle name” on their website and explains that customers can see who compounded the product and when by looking at a face sticker (which is hand-drawn by Lush’s graphic designers) located on the back of the bottle or pot. Post Consumer Brands developed a commercial series for its Honey Bunches of Oats cereal where it highlighted employees in various areas of the production as they talked about their ...

Welcome To The Club

... comfort as they navigate their new area and help them connect to like-minded people as they form their personal community.BRAND IMPLICATIONS:Modern youth aren’t finding community where they live and are therefore looking outside of their neighborhoods for their sense of community and belonging. Brands need to accurately represent what IRL community now looks like in their marketing and entertainment as it’s changed greatly from decades past.Young people are popularizing themed gatherings such as ...

Personal Best

... collects DNA from a user’s skin as opposed to another method such as saliva or blood, and it epigenetic profiles and skincare recommendations for the consumer based on factors like elasticity, moisture, and pigmentation. - Personalized Vitamins & Supplements - Care/of Created by marketing pros who wanted to reinvigorate the vitamin category, Care/of provides supplements to subscribers with the help of advisors from Harvard School of Public Health and Tufts Human Nutrition Center on Aging. Members get ...

No Kid(ding)

... brands should limit their marketing to families, but as being a child-free adult is increasingly common globally and as Ys celebrate their choice and the independence it provides, marketers need to address this lifestyle shift. In representing adults without children, advertisers need to depict them as empowered as well as fulfilled by other areas of life and the numerous ways they can be a nontraditional parent. Marketers who currently show this consumer group miss the mark often, as nearly half of ...

Global Movie Trends

... politics turns out to be stranger than fiction. Brands can tap into the distrust young people feel towards their governing institutions by offering products and services that help them secure their privacy. Experiential marketing campaigns can experiment with off-the-grid pop ups.93% of youth globally feel movies are an important part of their life, with this rising to 97% among youth in China and 96% in Mexico.Nearly 6 in 10 youth across the globe watch movies to keep up with popular ...

Video Game Time

... motivations of fans will reap the biggest rewards when they create campaigns and activations in this new arena.ACTION ITEMSeSports leagues and teams have their own personalities and flavors. Take the time to learn about the various games and teams involved before making decisions about marketing campaigns. eSports is complex and confusing to many young consumers. Consider how your brand can offer resources to help those new to competitive video gaming understand the landscape and join the cultural ...

Users Anonymous

... have become too much to withstand, thereby making working towards the greater good rather than personal glory not only a more conscious choice, but also a less stressful one. Marketers may not yet be addressing the incoming need for anonymity, but it’s important that they, too, start considering ways to incorporate it into their brand identities and/or digital marketing strategies. Anonymity is becoming an essential conduit to catharsis for young people bearing the pressures of living their lives ...

CHANGEables

... personal connections and social currency they stand to gain by getting involved.Brands can leverage their employees’ passions, enabling them to make a difference and sharing their efforts with the public.TRENDY CAUSESViral marketing, such as the Ice Bucket Challenge, is useful when it is explicitly linked to a cause. The issue with it was that it went viral as a novelty act, some failed to connect the action with the cause. It was good for awareness.ZOE, 17, UKKONY 2012 ...

Venture Consumers

... Kickstarter, where he asked for feedback pre-production to ensure fans were contributing to a line they would want to buy.SOCIAL PROJECTThrough the crowdfunding platform Catapult, Beyoncé and other celebrities curate favorite projects that benefit girls in need worldwide; with Beyoncé’s promotion, three community centers were funded for girls in Haiti.NEW ALBUMSolo musician and sometime-Dresden Doll Amanda Palmer raised over $1 million to fund her new album. - VC MARKETING - Build a loyalty program that ...