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TODAYS YOU(TH)

... | My family traditions | My race/ethnicity | Where I live | My religion/spirituality | The video games I play and/or watch | My gender identity | Where I was born | The tattoos/body piercings I have | My political views | My sexual orientation (18+) | My image on social media | My side project/hustle | My interests in weed culture (18+) | The sports I play and/or watch | My car(s) | How I party | My favorite alcoholic beverage (21+ US, 18+ UK) | None of the above I CONSIDER ...

Under The Influence

... Trendsetters, 46% in the U.S. and 35% in the UK I like to share their new brand discoveries with others.CATEGORIES YOUTH INFLUENCEIn which of the following categories, if any, do you influence others? Movies | TV show | Fashion/style | Shopping | Music/bands | Food/beverage | Video games | Restaurants | Beauty/grooming | Health & wellness | Cooking | Fitness | Books/literature | Art/design | Technology | Comedy | Pets/pet care | Travel | Sports | Digital culture (e.g., blogs ...

#Following

... A quantitative overview of the types of influencers young people follow today.CATEGORIES #FOLLOWING AMONG INFLUENCERSWhich of the following types of people, if any, do you follow in each of the categories below? (Influencers)Select all that apply. Fashion/style | Beauty/grooming | Digital culture (e.g., blogs, memes) | Shopping | Comedy | Video games | Health & wellness | Travel | Cooking | Podcasts | Food/beverage | Technology | Live events (e.g., concerts, festivals, plays ...

Entertainment

... A quantitative overview of entertainment preferences and attitudes across generations. PREFERRED CHANNEL OF COMMUNICATION WITH FRIENDS/FAMILYWhich way do you prefer to communicate with friends/family?Please select one. In person | Text messaging | Social media (e.g. Facebook, Instagram) | Talking on the phone | Video chat/hangouts (e.g. FaceTime, Skype) | Instant messaging (IM) | Email | Other way(s) WAYS TO LISTEN TO MUSICIn which of the following ways, if any, have you listened to ...

Entertainment

... ., Instagram, Twitter, Facebook) | Check the YouTube channels I follow | Sign into a video game/game app to get a daily reward | Post something to my preferred social media platform (e.g., Instagram, Twitter, Facebook) | Check the news | Check for deals/check daily deal sites (e.g., Gilt, Amazon) | Maintain Snapchat streaks | None of the above One-quarter of U.S. and UK Trendsetters agree it’s hard to truly be bored today.MINDLESS ENTERTAINMENT PREFERENCESPlease select one statement ...

Popular Culture & Gaming

... -to-date on their country’s culture without following gaming. Youth in China are among the most likely to say gaming is becoming more popular in their country, but fewer than half say it’s becoming cooler at the same time. Meanwhile, a large majority of youth in India say gaming is becoming more popular and cooler.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary In the past year, gaming has become more popular in my country | Video games ...

Entertainment & Gaming

... entertainment | I prefer lowbrow entertainment | I prefer entertainment that is mindless/just for fun | I prefer entertainment that is educational DIGITAL DEVICES AND ENTERTAINMENTAbout one-quarter of U.S. and UK youth learn best using digital tools. U.S. and UK men prefer this learning method much more than women.Which of the following, if any, are true for you?Please select all that apply. I learn best using digital tools (e.g., videos, video games) | I try not to use digital devices/screens before ...

Popular Culture & Digital

... A quantitative overview of global youth’s digital habits, including their online social lives.APPS USED WEEKLYOver half of youth across the globe use social media (53%) and music (51%) apps at least once a week. Another four in 10 utilize chat/messaging apps (e.g., WhatsApp, iMessages, Viber) and video streaming apps (e.g., TV, movies, YouTube). Women are more likely than men to use apps for each of these four categories, however, men (45%) do trend higher than women (31%) in their use of video ...

Maxed Out

... A quantitative overview of young people's attitudes and behaviors of time spent on activities.Nearly 3 in 5 U.S. and UK Trendsetters free they are too busy than not busy enough. ACTIVITIES WHEN FEELING STRESSED OR OVERWHELMEDWhich of the following, if any, do you do when you feel stressed or overwhelmed?Select all that apply. Listen to music | Watch TV/movies | Sleep | Scroll social media | Play video games | Clean | Talk to a friend/family member | Hangout with family ...