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Macrotrends

ReLuxe

... , it may as well not exist. Even though many Zs still prefer to shop for products in-store rather than online (60% in the U.S. and 43% in the UK), the digital realm is where they go to discover products and form relationships with brands. Those early connections on social media lead to an affinity that will inform their purchasing decisions when they can finally afford luxury.Zs are also good news for luxury brands because they aspire to ownership. While much has been said about the ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

Shopography

... brand. It’s important to young people that stores feel connected with their local community. Find ways to show local culture some love, for example by creating a section in-store or online that showcases products from the area or design stores in such a way that shows homage to the region and its history. Young people like brands with big personalities. Highlight your brand’s story and ethos, including its local heritage and backstory; this will only strengthen the bond with young shoppers with ...

What's In Store

... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...

Community > Commerce

... positions shopping as an afterthought. By tapping into people’s emotional needs for connecting and belonging, the brand has found that most people end up buying.Retail's increased emphasis on community isn't limited to shopping in-store. As youth spend much of their time online, they are making connectedness a core part of the digital shopping experience, too. While it's now ingrained for youth to post about their purchases, provide inspiration for others, and leave reviews, they are looking to do so in ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...

PREPAREnting

... Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.Parents have two distinct tasks in preparing their children for the future. One is to focus on the day-to-day aspects of life to help their children get through their formative years relatively unscathed. The other is to consider the future to ensure that their child has the tools and skills necessary to be successful. Arguably, both of these tasks have become more ...

Parenting Out Loud

... decisions and experiences and are highly exposed to those of other parents, too. As a generation accustomed to sharing their everyday lives online with their vast networks and even strangers, it’s only fitting that they’ve put parenting in the public realm and made it part of the social discourse. To wit, about 40% of young parents in the U.S. and 37% in the UK say that parenting has become a more public activity than it was for previous generations."I think that our generation is less likely to ...

The Parent Trap

... research to satisfy my needs. I trust my instincts first and foremost, and then make decisions based on research, advice from friends and family, and my husband.CHELSEA, 34, NJThe sheer number of ways in which modern parents can obtain guidance on how to raise their kids has reached a tipping point, largely driven by their digital connectivity. Whereas previous generations of parents could turn to “expert” sources and personal connections for advice on how to raise their kids, today’s parents have this ...