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Macrotrends

Parenting 101

... An overview of major topics affecting moms and dads today.While the fundamentals of childrearing are largely the same today as they were for parents of previous generations, the makeup of families differs drastically. Moreover, modern moms and dads have added elements to consider, mostly due to the influence of technology and the access it grants their children. Parents face a new set of issues, such as the effects the digital world has on what their children learn and at what age, as well ...

Global Culture Marketing Tips

... playlists and featuring music in their advertisements, brands need to demonstrate how music culture is unique to their company, including their brand's values and personality. Take inspiration from the following companies that celebrate the intersection of their brand and music, feature music to inspire creativity, and even use songs to show a more human side of their brand.  Hermès The French luxury brand has created an experiential in-store art installation entitled Silk Mix that ...

Peer Improvement

... upon and what methods to use, they might ignore what’s truly best for themselves in order to keep up with their crowd. Keeping up with the crowd is a driving factor as young people want to be part of the latest self-improvement trend; rather than focusing on why any given activity is bettering themselves, they’re participating alongside their peers just because they want to be a part of the current cultural conversation. This can lead to competition: who’s doing the most? Who’s doing it best? Does ...

Debranded

... outside of fashion and tech. Moving forward, marketers must always be thinking about the imprints they could provide to give Ys and Zs an extra visual pop, or help their personalities to shine through more powerfully. Young consumers certainly don’t want brands to disappear altogether, but they no longer need or want to use a brand’s logo to define themselves or their style. In this new landscape, a clear and cohesive brand vision and well-expressed sensibility are more important than ever; iconic ...

Personal Property

... becoming more digital (e.g. movies, music, books), they don’t require as much room for physical items. And with their widespread adoption of resale platforms, they’re regularly ridding themselves of belongings they no longer use, while the sharing economy allows them to access home-related items and tools as needed rather than devote space to them as permanent fixtures. Moreover, as a notable number of Ys are foregoing parenthood (see No Kid[ding]), they simply don’t need space for as many people in ...

Breaking Bad

... didn't know.MICHAEL, 48, PAThe stigma around weed follows suit: 42% of Zs and 36% of Ys in the U.S. think there is a stigma around using marijuana, while 31% of Xers and 28% of Boomers in the U.S. feel this way. Ys in particular have been the generation to normalize marijuana use by championing it across multiple verticals, with weed being elevated and celebrated in entertainment (with hit shows like High Maintenance and Broad City, among others) and wellness (the CBD craze), and as a result, Ys are ...

Top Takeaways for Digital Marketers

... Tips and best practices for marketers looking to engage young consumers in the digital space.Digital media is no longer a new frontier. Today’s young consumers expect brands to be as savvy in their Web use as they are themselves—a lofty expectation, and one that demands more from brands than their mere presence across social media. Modern marketers are being asked to multitask; users want the brands they love to entertain them, educate them, communicate with them, reward them, and most of all ...

Innovation Halo

... Halo—there's been much backlash towards the brand with consumers feeling that Apple only puts out innovation products once in a while and when it does change, it's not always to address consumer pain points. Consider how Apple's "innovation" of removing the headphone jack became a pain point for consumers who could no longer use standard headphones or charge their phone while using headphones. Conversely, consider how global gaming phenomenon Fornite adds weekly updates and challenges. Even ...

Free For All

... recover and recharge is not one of those things. Zs are more likely to view down time as an opportunity to withdraw from responsibilities and lose themselves in an activity as a means to counteract the stress they experience at school and mitigate their burnout. For them, this time is most likely to occur at the very end of the day, after school, activities, and family time are over. Within the sanctuary of their bedrooms, this cohort is able to use their free time to unwind with entertainment or ...

Global Innovation Trends

... A snapshot of how innovation is manifesting around the world.Innovation is taking shape in different ways and at different paces around the world. Below is an exploration of what's emerging and where, highlighting which countries are leading initiatives in different areas, such as healthcare, sustainability, and robots becoming more humanlike. - Globally: Microchip Implants - Microchip implants, while still niche, are popping up around the world. This recent manifestation of next gen ...