The New Social Order Dec 15, 2019 ... target their audience. When thinking about sponsorships, not all influencers are created equal, and influence isn't necessarily correlated to follower count. A high-profile celebrity influencer with millions of followers can be great for increasing brand awareness, but might not move their followers to action. Alternately, while an influencer with 5,000 followers seems like small potatoes, their followers might be highly engaged and more likely to buy products should that influencer recommend them ...
All In Good Time Aug 31, 2015 career family home money relationships ... bend for youth today. For example, when it comes to conceiving of their dream job, it’s hard to do because it probably hasn’t been invented yet. In the past, there was a “one size fits all” idea of success, but, as that’s no longer the case, brands need to recognize this. For instance, getting a raise rather than landing a dream job is now a milestone of success. And for generations who are used to comparing their lives to those of others online, there are always new dreams to discover and follow ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...
Numbers Game Mar 20, 2017 technology quantified self sports ... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...
The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
The Education, Work & Success Perspective Jun 09, 2020 ... the same as they were, and these in turn are impacting what young people choose to do with their lives. In this issue of Life Interrupted, we explore the future of education. Gen Zs already indicated that they were questioning the value of a college education, and now, with many universities shifting classes to be online, young adults feel the supposed benefits of college, which have been drilled into them their entire lives, are further eroded in their perception. This will have significant ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... members of this generation are approaching college age. We’ll continue to see Zs assess whether a degree is really worth the cost since they’re well aware of the financial burden and that it doesn’t guarantee success. Their need to feel secure is also evidenced in the online realm. They’ve grown up being told to think about the permanent implications of what they share, especially in an era of frequent data breaches and marketers mining their personal information. As a result, they consider their ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... powerful to donate directly to an organization than to contribute to a cause by purchasing an item; 61% of youth in the U.S. and 52% in the UK say they would rather a non-profit help a cause with a donation they make than a brand donate to a cause with proceeds from a purchase they’ve made. This preference is consistent with young people’s de-emphasis on consumption as of late (see Buy Not), and focus group respondents specifically expressed that they don’t need to get something in return for giving ...
