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Cashless Is King

... expectation from the financial tools they use, and those that cannot keep up with the speed of their digital lives will be dropped for others that can.Young people’s cashless, digital-first mindset is not only eroding traditional payments, it is bringing into question the very format of financial institutions. For example, the majority of youth (52%) are interested in using online-only banks that do not have physical locations. After all, if they don’t need cash from ATMs and process all of their ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Global Culture Marketing Tips

... would simultaneously enter them into a lottery to win a free KissKiss Matte lipstick and build a customer database for Guerlain. The campaign attracted 10,000 players within 10 days of the game’s launch.Nike Customers who visit select Nike stores in China can do an in-store trial of the brand’s Epic React running shoes while simultaneously participating in Reactland, a virtual reality motion gaming experience designed to showcase the shoe’s built-in NIKE REACT technology. Nike China partnered ...

Marketing Tips

... included four suites, themed around games like Minecraft and Assassin’s Creed, each of which were equipped with an Xbox One X, a TV, headsets, and a full selection of games. Guests could reserve a slot for them and a friend to stay between 8pm and 8am for an overnight experience or for a two-hour visit during the day. - 7. TAP THEIR CHALLENGER MINDSET. - Young people are a competitive bunch who are hungry for new ways to challenge themselves and compete with others. They want brands to provide more ...

Gen Z State Of Mind

... , and thereby shape society. Indeed, Zs, who are 81 million strong in the U.S. with $44 billion in spending power, are currently influential consumers, employees, and cultural disruptors in their own right, whom marketers must understand in order to be relevant today and ready for tomorrow. While Ys challenged the status quo across nearly every industry to better accommodate their generational traits, habits, and lifestyles, Zs will usher in a new era of disruption. Their core values, addressed ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

Gaming The System

... key communication skills that translate regardless of whether they’re talking online or in person. It’s worth noting that these are also skills they look to brands to help them cultivate, revealing an opportunity for marketers that tap into gaming.Gaming has had a very positive impact on many of my friends' lives. I have friends who have made incredible amounts of money through streaming wager matches and competitions in games. They also have made money from selling virtual items for money in ...

Social Live

... 10 in the UK say their social life mostly happens online. Live video is poised to steal a larger share of it and grow beyond the early adopters given how instinctive and comfortable it is for Zs to connect digitally, as well as the greater flexibility it affords them. It’s only fitting that a generation that leads mobile, on-the-go lives would embrace get-togethers with friends that can happen wherever they are. As Zs spend less of their social lives physically alongside their friends and more of ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...