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Marketing Tips

... included four suites, themed around games like Minecraft and Assassin’s Creed, each of which were equipped with an Xbox One X, a TV, headsets, and a full selection of games. Guests could reserve a slot for them and a friend to stay between 8pm and 8am for an overnight experience or for a two-hour visit during the day. - 7. TAP THEIR CHALLENGER MINDSET. - Young people are a competitive bunch who are hungry for new ways to challenge themselves and compete with others. They want brands to provide more ...

Gen Z State Of Mind

... , and thereby shape society. Indeed, Zs, who are 81 million strong in the U.S. with $44 billion in spending power, are currently influential consumers, employees, and cultural disruptors in their own right, whom marketers must understand in order to be relevant today and ready for tomorrow. While Ys challenged the status quo across nearly every industry to better accommodate their generational traits, habits, and lifestyles, Zs will usher in a new era of disruption. Their core values, addressed ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

Gaming The System

... key communication skills that translate regardless of whether they’re talking online or in person. It’s worth noting that these are also skills they look to brands to help them cultivate, revealing an opportunity for marketers that tap into gaming.Gaming has had a very positive impact on many of my friends' lives. I have friends who have made incredible amounts of money through streaming wager matches and competitions in games. They also have made money from selling virtual items for money in ...

Social Live

... 10 in the UK say their social life mostly happens online. Live video is poised to steal a larger share of it and grow beyond the early adopters given how instinctive and comfortable it is for Zs to connect digitally, as well as the greater flexibility it affords them. It’s only fitting that a generation that leads mobile, on-the-go lives would embrace get-togethers with friends that can happen wherever they are. As Zs spend less of their social lives physically alongside their friends and more of ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Accelerated Adulthood

... number of Trendsetters who consider people who have a lot of followers on social media to be the coolest (40% in the U.S. and 45% in the UK). Along with being knowledgeable on current events, Zs can also build a global community of contacts via social media. As a characteristically diverse and inclusive generation, it’s easy for them to find others online who identify like them, helping them feel like they fit in, an important step in feeling comfortable with themselves. On the flip side, the world ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...

Dream Team

... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...